$299 - IAB Members
$399 - Non-members
Learn about the digital media industry from the experts – the IAB has created a comprehensive overview of the digital advertising ecosystem in this one-day crash course. We will teach you about how the industry is structured, and how digital media is bought, sold, used and measured. This interactive session will cover the basics that you need to know, and allows for plenty of room for open discussions and group exercises to test your knowledge.
This session has sold out. You can reserve a spot in our March 23 session here. |
|
COURSE OVERVIEWThe digital media industry is constantly growing, changing and evolving and with each new trend comes a slew of new terminology, companies, technologies and tactics. In this course you will gain a foundational overview of the industry ecosystem, important terminology, and essential processes, as well as learn about the leading edge of industry change. You will have the chance to test and apply your knowledge during group exercises, as well as ask questions to better understand this complex marketplace. |
TOPICS COVERED
Consumer Behavior; Native Advertising; Audience Reach; Paid, Owned, Earned Media; Social Media; Campaign Measurement; Consumer Buying Funnel; Search; Media Math; Consumer Decision Journey; Aggregated Media; Responsive Design; Shared Media; Programmatic; Publisher Content; Media Mix; Ad Networks; Ad Exchanges; Traditional & Digital Media; Real Time Bidding; Ad Fraud; Reach and Frequency; Campaign Optimization; Demand Side Platforms; Display; Data Targeting; Sell Side Platform; High Impact; Contextual Targeting; Agency Structure; Rich Media; Ad Serving; RFP’s and Media Buying; Digital Video; Compliance; Trading Desks; Digital Audio; VSuite; Cookies, Pixels, Tags; Instream Video; Ad Serving Protocols; Conversion Attribution
SYLLABUS
WHO SHOULD ATTEND
This course is designed for anyone looking to gain a foundational understanding of the digital media industry. If you work for a digital or traditional media company, an agency or marketer, or if you work with these types of companies, this course will help you better understand the industry, important terminology and tactics used in digital media. No digital media experience or knowledge is required.
Are you planning to register 5 or more attendees from your organization? Contact [email protected] for bulk discount rates.
*This class counts as 8 hours of training towards Option 2 for the Digital Media Sales Certification. Read more info on Eligibility Requirements here.
*breakfast, lunch and beverages will be provided
Read More*breakfast, lunch and beverages will be provided
* Breakfast, lunch and beverages will be provided
Read More* Breakfast, lunch and beverages will be provided
Scott Fenwick has been involved in sales or sales training in the advertising space since the early 90s. In 2000, he made the natural progression from Direct Marketing to Digital Marketing. Scott has worked for 6 years exclusively with the sales teams at two of the largest media organizations in the digital space, and for 9 years ran an independent sales training firm. He has built training programs for the elementary to the advanced to assist media organizations in their efforts to educate and refine their sales and customer service teams. He has also run numerous programs for international training firms focusing on sales skills and negotiation. Over the past few years, Scott has assisted in the training and understanding of products and trends in the Digital space for one of the largest independent providers of digital media.