CTV advertising spend continues to increase and will account for about one-tenth of U.S. total digital video ad spending this year (Source: 2023 IAB Video Ad Spend Report).
CTV is considered a “must-buy” as time spent by consumers continues to rise which is driven by a feast of free, ad-supported content. As marketers are seeking solutions in the post-cookie world, attention-based metrics are front and center. Join us in this webinar where experts from across the ecosystem – brand, agency, and ad tech will demystify attention metrics.
- Why attention metrics are critical for driving CTV performance
- Use cases showing how leading brands use attention data to enhance CTV campaigns
- Cutting-edge measurement solutions to unlock the power of attention
Additional speakers to be announced.