Webinar - Online

CTV: Harnessing the Power of Attention

Dec 13, 2023 / 3:00 pm – 3:45 pm EST

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      CTV advertising spend continues to increase and will account for about one-tenth of U.S. total digital video ad spending this year (Source: 2023 IAB Video Ad Spend Report).

      CTV is considered a “must-buy” as time spent by consumers continues to rise which is driven by a feast of free, ad-supported content. As marketers are seeking solutions in the post-cookie world, attention-based metrics are front and center. Join us in this webinar where experts from across the ecosystem – brand, agency, and ad tech will demystify attention metrics.

      You’ll discover:

      • Why attention metrics are critical for driving CTV performance
      • Use cases showing how leading brands use attention data to enhance CTV campaigns
      • Cutting-edge measurement solutions to unlock the power of attention
      Reserve your spot now and gain actionable strategies to harness attention for successful CTV results.