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      Insights from the IAB Ad Blocking and User Experience Summit: Seven Recommendations to Reduce the Impact of Ad Blocking

      Strategies that Work, Research that Proves It

      The state of ad blocking and improving user experience


      This event is by invitation only.

      Senior executives from across the ecosystem – publisher CEOs, CROs, CTOs, and Heads of Product, as well as senior agency and brand executives—will gather at the IAB Ad Blocking & User Experience Summit. It is the only thought leadership forum that fosters peer-to-peer education and debate, so together we can develop actionable solutions to help the entire industry create better, LEANer user experiences.

      In addition, IAB will release relevant research and intelligence on the tools, standards, and best practices that the industry is using right now.

      Featured Speakers:

      Mark Thompson
      President & CEO
      The New York Times Company
      Michael Bendell
      Vice President, Ad Technology
      SheKnows Media
      Jed Hartman
      Chief Revenue Officer
      The Washington Post
      Mark Howard
      Chief Revenue Officer
      Forbes Media
      John Montgomery
      Chairman, North America
      GroupM Connect
      David Morris
      Chief Revenue Officer
      CBS Interactive
      Michael Smith
      SVP of Revenue Platforms & Operations
      Hearst Digital Media

      Topics covered will include:

      • Detection & Notification – Opening the Conversation with Consumers
      • Combating Latency with Lightness – Putting Creative & Data on a Diet
      • How Business Operations Must Evolve – The New Deal Between Brands, Agencies, Publishers, and Ultimately Consumers
      • Ad Blocking & The Mobile UX – Where Are We and What Can We Do?

      This event is closed to the press and by invitation only.


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