Between an ongoing pandemic, supply chain bottlenecks, inflation, shifting consumer behaviors, media channel convergence, and a digital media ecosystem kneecapped by privacy and platform changes, continual innovation has become a requirement for success in business.
The fifth annual IAB Brand Disruption Summit spotlit best-in-class strategies developed by executives from the world’s most innovative brands, agencies, media companies, and investment firms, along with experts in commerce and consumer trends. They shared stories of success as well as their unprecedented challenges in an era of chaos and innovation.
This two-day event, held in-person in NYC, was an inside look at how forward-thinking brands are reevaluating their media strategies for the privacy-driven digital ecosystem, engaging the post-COVID consumer, making investments in emerging tech, and fostering talent—both human and automated.
Main stage presentations are now live-streaming exclusively on IAB.com.
Understanding The New, Permanently Changed Consumer
The last 24 months have forever changed the behaviors and attitudes of today’s consumers. What expectations do they hold now for values-driven brands? How do consumers discover, transact, and develop brand loyalty? How does GenZ play into the new landscape of brands, commerce, and retail?
Driving Growth in an Infinitely Evolving Media and Platform Landscape
New rules and regulations have impacted every aspect of media planning and buying, from decreased addressable audiences to the rising cost of ad units. How can brands navigate this ever-changing landscape to reach and engage consumers?
The Now, the New, and the Next
Today’s brand leader grapples with an unending onslaught of trends, hype cycles, and shiny new objects. Balancing innovation with consumer engagement can be a challenge. What’s worth investment and what’s just a distraction from real and imminent business challenges?
Leading through Disruption: Talent Crises, Supply Chain Challenges, the Rise of AI, Automation and More…
People, resources, and new technology. These sessions will focus on discussing how business leaders are finding and retaining top talent, managing through crushing supply chain issues, and implementing new ways of doing business.
Speakers & Moderators
Speakers & Moderators
About the Venue
New York, New York
For more information about this venue, visit the Convene website.