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Addressability + Identity: Where to From Here?
Tuesday, March 9th
The impending loss of traditional identifiers like 3rd party cookies requires the creation of a new digital infrastructure with alternative, consumer-first, privacy-centric solutions that support demand for personalized, relevant content. This segment explores where the industry stands today, and what’s required to move us forward.
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Measurement & Attribution: Cross Media, Cross Platform, For Real This Time
Tuesday, March 9th
True cross-platform, cross-device measurement has long been a holy grail for the advertising industry. An increasing focus on ROI and measurability from brands, coupled with high volume consumer adoption of streaming platforms driven by 2020’s stay-at-home mandates, make the need for industry systems and practices to evolve even more critical. The segment explores where we are today, and where we need to go, in order to achieve true cross media measurement.
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The Streaming Revolution
Wednesday, March 10th
We are in a pivotal moment for the video ecosystem — CTV is becoming a dominant media vehicle. With a weekly high of a billion hours of streaming happening today, there is a need for brands, publishers and technology players to collaborate on new ways to plan, transact, deliver, measure and optimize across all forms of streaming content, while prioritizing consumer privacy. This segment brings together key industry actors to address these pressing issues.
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The New Commerce Landscape: eComm, Shoppability, Retail Reinvented
Wednesday, March 10th
While 2020’s quarantine accelerated trends in consumer behavior across many categories, nothing has been impacted quite like retail. From discovery, to community building, to point of sale, every touchpoint on the consumer journey has been altered – and many of these new behaviors are here to stay. This segment examines the shift towards “storeless,” digitally-centric shopping, and the central role streaming plays when it comes to the future of “Shopability.”
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The State of Data
Thursday, March 11th
With the impending loss of third-party cookies, the industry must find ways to address the needs of marketers and publishers who lean on audience data as a fundamental pillar of the modern marketing machine. Who owns first-party data, and why? How will the marketplace transact around it? Will programmatic ever mean automation? This segment focuses on the current and future “State of Data” to answer these questions and more.
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Media Chain Transparency
Thursday, March 11th
A healthy ecosystem requires trust in the supply chain, and transparency to build that trust. This premise is especially pressing when it comes to the shifting data landscape of 2021, as marketers will now rely even more heavily on the power and impact of first-party data. This segment will explore who owns data in the supply chain and why, as well as how the industry can and should transact around data in transparent, consumer-centric ways that benefit both buyers and sellers.
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IAB Policy Summit @ ALM
Friday, March 12th
This summit brings the legal, policy, and business communities together to address their collective needs around today’s most significant privacy, policy & compliance issues. Drawing on expertise from legal experts, legislators and business leaders, we’ll examine implications of today’s policy landscape and explore solutions that enable a sustainable and consumer-centric media and marketing ecosystem.