Conference - Virtual
Sep 29 - Oct 1, 2020 / 12:00 pm – 4:00 pm ET - Brands & Agencies Only

Registered attendees: You can access the event with the Zoom link in the calendar invite sent from [email protected] when you registered.


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      Overview

      Where Has Your Audience Gone?

      Planning & Buying in a Time of Change.

      2020 has significantly altered much of what we know about media planning, buying, and measurement. So far this year, we’ve seen the acceleration of consumer adoption of OTT, a shift in focus toward measurement beyond the cookie, and an unprecedented need to balance reach and brand safety in an ever-changing news environment.

      In response to these ecosystem-wide changes, IAB is bringing together best in class programming to help you unpack the key issues, offer solutions, and officially kick off your 2021 planning cycle. This event will help agencies and brands navigate the new normal, understand the latest consumer trends, and take full advantage of the suite of cross-screen planning, buying, and measurement opportunities available.

      The third day of the conference will focus on audio trends and strategy. As a companion to IAB 2020 Podcast Upfront, these sessions from Pandora, Megaphone, Triton Digital, NPR, Tru Optik, and iHeartPodcast Network will help buyers understand how to execute digital audio campaigns that are effective and efficient, the marketplace trends creating opportunities for advertisers, as well as the importance of compliance, standards, and brand safety.

      Who Should Attend
      • Media buyers, planners, strategists, and analysts preparing for an unprecedented 2021
      • Brand marketers looking to engage new consumers during a time of change

      Registered Attendees