Conference - Virtual
Sep 29 - Oct 1 2020 / 12:00 pm – 4:00 pm ET - Brands & Agencies Only

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      Overview

      Where Has Your Audience Gone?

      Planning & Buying in a Time of Change.

      2020 has significantly altered much of what we know about media planning, buying, and measurement. So far this year, we’ve seen the acceleration of consumer adoption of OTT, a shift in focus toward measurement beyond the cookie, and an unprecedented need to balance reach and brand safety in an ever-changing news environment.

      In response to these ecosystem-wide changes, IAB is bringing together best in class programming to help you unpack the key issues, offer solutions, and officially kick off your 2021 planning cycle. This event will help agencies and brands navigate the new normal, understand the latest consumer trends, and take full advantage of the suite of cross-screen planning, buying, and measurement opportunities available.

      Who Should Attend
      • Media buyers, planners, strategists, and analysts preparing for an unprecedented 2021
      • Brand marketers looking to engage new consumers during a time of change
      Discussion Topics

      Agenda

      Agenda


      • 12:00 pm - 12:10 pm
        Welcome Remarks
        Speakers
        David Cohen 3
        David Cohen
        Chief Executive Officer, IAB
        Nina Munoz
        Nina Munoz
        Director, Digital Video Center of Excellence, IAB

        12:10 pm - 12:35 pm
        How to Define the Future: A Conversation With ViacomCBS’ Bob Bakish and Pluto TV’s Tom Ryan on Effectively Reaching Audiences in 2021 and Beyond
        Bob Bakish, President and CEO, ViacomCBS, and Tom Ryan, CEO and Co-Founder, Pluto TV will be kicking off the Reach Confe... Read More

        Bob Bakish, President and CEO, ViacomCBS, and Tom Ryan, CEO and Co-Founder, Pluto TV will be kicking off the Reach Conference by discussing the impact that 2020 has had on the industry including how audiences have been shifting, how they are counseling their marketers to continue reaching those audiences in an effective and efficient way, and what role streaming video plays for the company (and their clients).

        Speakers
        Bob Bakish
        Bob Bakish
        President and CEO, ViacomCBS
        Tom Ryan 1
        Tom Ryan
        CEO and Co-Founder, Pluto TV
        David Cohen 3
        David Cohen
        Chief Executive Officer, IAB

        12:35 pm - 1:05 pm
        Presentation by Roku
        Speaker
        Julian Mintz
        Julian Mintz
        Head of West & Central Sales, Roku
        SPONSORED BY

        SPONSORED BY


        1:05 pm - 1:35 pm
        The Paradox of Digital Video
        As finding great content becomes easier for audiences, finding great audiences gets harder for advertisers. As the indus... Read More

        As finding great content becomes easier for audiences, finding great audiences gets harder for advertisers. As the industry continues to evolve, NBCUniversal is here to help.

        Speaker
        Trevor Fellows 1
        Trevor Fellows
        Executive Vice President, Digital Sales and Strategy, NBCUniversal
        SPONSORED BY

        SPONSORED BY


        1:35 pm - 1:50 pm
        Break
        Take this quick break to grab a cup of coffee, answer a few emails, and stretch your legs before a jammed packed afterno... Read More

        Take this quick break to grab a cup of coffee, answer a few emails, and stretch your legs before a jammed packed afternoon.


        1:50 pm - 2:20 pm
        US Holiday Charity Insights
        While the 2020 holiday season will be like no other, waves of charitable giving during the pandemic are showing that peo... Read More

        While the 2020 holiday season will be like no other, waves of charitable giving during the pandemic are showing that people want to give back. It’s now more important than ever to understand and quickly adapt to evolving shifts in online consumer behavior. Quantcast analyzed thousands of US donations across the key timeframes of Holiday 2019, #GivingTuesday 2019, and #GivingTuesdayNow 2020, to better understand shifts in donor audience profiles in the time of COVID-19.

        Speaker
        Somer Simpson
        Somer Simpson
        Vice President of Product Management, Quantcast
        SPONSORED BY

        SPONSORED BY


        2:20 pm - 2:50 pm
        Reaching and Connecting with Multicultural Audiences in Relevant Ways in Today’s Climate
        Today, broadcast radio remains the top choice of both Black and LatinX audiences and reaches a larger audience than live... Read More

        Today, broadcast radio remains the top choice of both Black and LatinX audiences and reaches a larger audience than live and time-shifted tv. Radio also leads for music discovery for Black audiences with 7 in 10’s agreeing with the statement ‘ FM radio is the way I discover new music’.

        Radio personalities are hugely influential in communities of color. iHeart has a deep roster of on-air talent including Charlamagne tha God and The Breakfast Club, Big Boy, Steve Harvey, and the entire Breakfast Club Team to connect with your customers. 73% of Listeners perceive a deep connection with favorite radio personalities and 66% considered or purchased a product recommended by a favorite personality.

        Join iHeartMedia’a EVP and CMO Gayle Troberman to discuss how best to connect with mulitcultual audiences leveraging the power of audio.

        Takeaways:

        • Why a huge engaged listening audience of Black and LatinX consumers turn to radio every day
        • The power of the on-air influencer on Black and LatinX brand and purchase decisions
        • How you can effectively get your brand in the ear of this desirable audience
        Speaker
        Auto Draft 535
        Gayle Troberman
        Executive Vice President and Chief Marketing Officer, iHeartMedia
        SPONSORED BY

        SPONSORED BY


        2:50 pm - 3:20 pm
        Presentation by Pubmatic
        SPONSORED BY

        SPONSORED BY


        3:20 pm - 3:25 pm
        Break

        3:25 pm - 4:10 pm
        The Value of News: How News Builds Brands in Uncertain Times
        IAB, in partnership with nine leading publishers (ABC News, American Public Media, CBS News, CNN, Fox News, NBC News, Re... Read More

        IAB, in partnership with nine leading publishers (ABC News, American Public Media, CBS News, CNN, Fox News, NBC News, Reuters, The Wall Street Journal, and The Washington Post), demonstrate how consumers view brands who align with hard and soft news content, its value to them and the impact of brands who support news content.

        Speakers
        Brad Berens 1
        Brad Berens, Ph.D.
        Editor In Chief, IAB
        David Cohen 3
        David Cohen
        Chief Executive Officer, IAB
        Jeff Collins
        Jeff Collins
        EVP, Fox News Ad Sales, Fox News Media
        Trevor Fellows 1
        Trevor Fellows
        Executive Vice President, Digital Sales and Strategy, NBCUniversal
        Sue Hogan
        Sue Hogan
        Senior Vice President, Research & Analytics, IAB
        Chandra Kavati
        Chandra Kavati
        Chief Revenue Officer, APM
        Joy Robins
        Joy Robins
        Chief Revenue Officer, The Washington Post
        Josh Stinchcomb 1
        Josh Stinchcomb
        Global Chief Revenue Officer, The Wall Street Journal | Barron's Group
        Christy Tanner
        Christy Tanner
        Executive Vice President and General Manager, CBS News Digital
        SPONSORED BY

        SPONSORED BY


        4:10 pm - 4:15 pm
        Closing Remarks
        Speaker
        Nina Munoz
        Nina Munoz
        Director, Digital Video Center of Excellence, IAB

      • 10:45 am - 11:45 am
        Pre-Conference Training: IAB Introduction to Streaming TV Course
        This high-level course is designed to teach you about the complex and evolving streaming TV landscape. Through this sess... Read More

        This high-level course is designed to teach you about the complex and evolving streaming TV landscape. Through this session, you will gain foundational knowledge of the video and streaming TV landscape and identify key streaming TV consumption and ad trends as well as creative opportunities.

        Speaker
        Julie	DeTraglia
        Julie DeTraglia
        Vice President and Head of Research & Insights, Hulu
        POWERED BY

        POWERED BY


        11:45 am - 12:00 pm
        Break

        12:00 pm - 12:05 pm
        Conference Begins: Welcome Remarks
        Speaker
        Nina Munoz
        Nina Munoz
        Director, Digital Video Center of Excellence, IAB

        12:05 pm - 12:25 pm
        Driving Brand Responsibility Throughout the Media Planning Process
        During the unprecedented events of 2020, the concept of “brand responsibility” has become more important than ever b... Read More

        During the unprecedented events of 2020, the concept of “brand responsibility” has become more important than ever before. During this conversation, key marketing and agency leaders will be sharing what brand responsibility means to them, how they are building that accountability into their media plans and activations, and how they are measuring success. Marketing leaders who want to learn best practices for building brand responsibility into their organizations should tune in!

        Speakers
        Brad Moranchek
        Brad Moranchek
        Head of Global Media, Kimberly-Clark
        Rachel Lowenstein 1
        Rachel Lowenstein
        Partner, Associate Director, Invention+, Mindshare North America
        Sheryl Goldstein
        Sheryl Goldstein
        Executive Vice President, Member Engagement & Development, IAB

        12:25 pm - 12:55 pm
        Presentation by DoubleVerify
        SPONSORED BY

        SPONSORED BY


        12:55 pm - 1:05 pm
        Presentation by NPR
        Speaker
        Auto Draft 510
        Tom Webster
        Senior Vice President, Edison Research
        SPONSORED BY

        SPONSORED BY


        1:05 pm - 1:35 pm
        Presentation by Pandora
        SPONSORED BY

        SPONSORED BY



        1:50 pm - 2:20 pm
        Presentation by Samsung Ads
        SPONSORED BY

        SPONSORED BY




        2:35 pm - 3:05 pm
        TikTok: Marketing Starts with Community
        A fireside chat with Katie Puris, Managing Director and Head of Global Business Marketing at TikTok exploring how the pl... Read More

        A fireside chat with Katie Puris, Managing Director and Head of Global Business Marketing at TikTok exploring how the platform is navigating its future amidst conversations in Washington, what makes the TikTok community different, and how brands and buyers can leverage TikTok’s creative palette to engage with consumers in entirely different ways that challenge the notion of what a video ad is and can be.

        • How the platform is navigating its future amidst the geopolitical turmoil in Washington
        • What makes the TikTok community different and why its creators see it as a content and entertainment product (as opposed to a social media platform)
        • How brands and buyers can leverage the TikTok creative palette to engage with consumers in entirely different ways that challenge the notion of what a video ad is and can be
        Speakers
        Katie Puris
        Katie Puris
        Managing Director, Global Business Marketing, TikTok
        Eric John 5
        Eric John
        Senior Director, Digital Video Center of Excellence, IAB

        3:05 pm - 3:35 pm
        Audiences Now: What Matters Most to Marketers
        2020 brought a global pandemic, racial injustice, and financial crisis into the advertising industry and the world. Many... Read More

        2020 brought a global pandemic, racial injustice, and financial crisis into the advertising industry and the world. Many marketers responded to this uncertainty by pausing or canceling campaigns. However, marketers have consistently pointed to Q3 as the start of the recovery road (Source: AdPerceptions, From Paralysis to Scenario Planning in the Coronavirus Economy, July 2020). As marketers plan for the rest of 2020 and going into 2021, we will hear from top marketing leaders about what they need from their partners, where they are making their bets for 2021, and how they are crafting impact and relevant messaging for consumers.

        Speakers
        Jeff Hagen 2
        Jeff Hagen
        Group Director Connections Planning & Investment, The Coca-Cola Company
        Randall Rothenberg - Staff
        Randall Rothenberg
        Executive Chair, IAB

        3:35 pm - 3:40 pm
        Closing Remarks
        Speaker
        Nina Munoz
        Nina Munoz
        Director, Digital Video Center of Excellence, IAB

      • 12:00 pm - 12:10 pm
        Welcome Remarks
        Speaker
        Zoe Soon 2
        Zoe Soon
        Vice President, Consumer Experience Center of Excellence, IAB

        12:10 pm - 12:30 pm
        Opening Keynote
        Speaker
        Auto Draft 510
        Tom Webster
        Senior Vice President, Edison Research

        12:30 pm - 1:00 pm
        Presentation by Pandora
        SPONSORED BY

        SPONSORED BY


        1:00 pm - 1:10 pm
        Podcasting 2021: The Intersection of Creativity + Innovation
        SPONSORED BY

        SPONSORED BY


        1:10 pm - 1:20 pm
        The Barriers Brands Face When Advertising in Podcasts and How to Overcome Them
        Speaker
        Daryl Battaglia
        Daryl Battaglia
        SVP Market Development & Strategy, Audience Research, Triton Digital
        SPONSORED BY

        SPONSORED BY


        1:20 pm - 1:35 pm
        Break
        Take this quick break to grab a cup of coffee, answer a few emails, and stretch your legs before a jammed packed afterno... Read More

        Take this quick break to grab a cup of coffee, answer a few emails, and stretch your legs before a jammed packed afternoon


        1:35 pm - 2:05 pm
        Presentation by NPR
        SPONSORED BY

        SPONSORED BY


        2:10 pm - 2:40 pm
        Presentation by Tru Optik
        Speaker
        Andre Swanston 1
        Andre Swanston
        Chief Executive Officer and Co-Founder, Tru Optik
        SPONSORED BY

        SPONSORED BY



        2:50 pm - 3:00 pm
        The 3 Cs of Podcasting: Consumers, Creators & Clients
        Join Head Of Podcasting at iHeartMedia Conal Bryne & EVP of SmartAudio Intelligence & Insights Hetal Patel for a... Read More

        Join Head Of Podcasting at iHeartMedia Conal Bryne & EVP of SmartAudio Intelligence & Insights Hetal Patel for a fireside chat as they shed light on the power of data in podcast advertising.

        Key takeaways include:

        • How can data be used as a competitive advantage in the podcast space?
        • What differentiates the podcast space from other media?
        • What has as iHeart learned that you should know too?
        Speakers
        Conal Byrne 2
        Conal Byrne
        President, iHeartPodcast Network
        Hetal Patel
        Hetal Patel
        EVP of SmartAudio Intelligence & Insights, iHeartMedia
        SPONSORED BY

        SPONSORED BY


        3:00 pm - 3:30 pm
        Closing Agency Panel
        Speaker
        David Cohen 3
        David Cohen
        Chief Executive Officer, IAB

        3:30 pm - 3:35 pm
        Closing Remarks
        Speakers
        David Cohen 3
        David Cohen
        Chief Executive Officer, IAB
        Zoe Soon 2
        Zoe Soon
        Vice President, Consumer Experience Center of Excellence, IAB

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