Conference - Virtual
Sep 29 - Oct 1 2020 / 12:00 pm – 4:00 pm ET - Brands & Agencies Only

Registered attendees: You can access the event with the Zoom link in the calendar invite sent from [email protected] when you registered.


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      Overview

      Where Has Your Audience Gone?

      Planning & Buying in a Time of Change.

      2020 has significantly altered much of what we know about media planning, buying, and measurement. So far this year, we’ve seen the acceleration of consumer adoption of OTT, a shift in focus toward measurement beyond the cookie, and an unprecedented need to balance reach and brand safety in an ever-changing news environment.

      In response to these ecosystem-wide changes, IAB is bringing together best in class programming to help you unpack the key issues, offer solutions, and officially kick off your 2021 planning cycle. This event will help agencies and brands navigate the new normal, understand the latest consumer trends, and take full advantage of the suite of cross-screen planning, buying, and measurement opportunities available.

      The third day of the conference will focus on audio trends and strategy. As a companion to IAB 2020 Podcast Upfront, these sessions from Pandora, Megaphone, Triton Digital, NPR, Tru Optik, and iHeartPodcast Network will help buyers understand how to execute digital audio campaigns that are effective and efficient, the marketplace trends creating opportunities for advertisers, as well as the importance of compliance, standards, and brand safety.

      Who Should Attend
      • Media buyers, planners, strategists, and analysts preparing for an unprecedented 2021
      • Brand marketers looking to engage new consumers during a time of change
      Discussion Topics

      Agenda

      Agenda


      • 12:00 pm - 12:05 pm
        Welcome Remarks
        Speakers
        David Cohen 3
        David Cohen
        Chief Executive Officer, IAB
        Nina Munoz
        Nina Munoz
        Director, Digital Video Center of Excellence, IAB

        12:05 pm - 12:30 pm
        How to Define the Future: A Conversation With ViacomCBS’ Bob Bakish and Pluto TV’s Tom Ryan on Effectively Reaching Audiences in 2021 and Beyond
        Bob Bakish, President and CEO, ViacomCBS, and Tom Ryan, CEO and Co-Founder, Pluto TV, will be kicking off the Reach Conf... Read More

        Bob Bakish, President and CEO, ViacomCBS, and Tom Ryan, CEO and Co-Founder, Pluto TV, will be kicking off the Reach Conference in this keynote session to discuss the power of streaming, and how to engage audiences and creatively adapt to stay ahead in a time of unprecedented change.

        Speakers
        Bob Bakish
        Bob Bakish
        President and CEO, ViacomCBS
        Tom Ryan 1
        Tom Ryan
        CEO and Co-Founder, Pluto TV
        David Cohen 3
        David Cohen
        Chief Executive Officer, IAB

        12:30 pm - 1:00 pm
        The Streaming-First Future is Now
        Something big happened this year — for the first time, adults 18-34 spent more time on streaming TV than tradition... Read More

        Something big happened this year — for the first time, adults 18-34 spent more time on streaming TV than traditional TV. Cord cutting accelerated, sports viewership scattered, and new viewership habits formed. TV has gone streaming-first. And it’s time that TV advertising goes streaming-first. Hear how Roku, America’s #1 streaming platform, is helping advertisers plan for a streaming-first future that is now

        Speaker
        Julian Mintz
        Julian Mintz
        Head of West & Central Sales, Roku
        SPONSORED BY

        SPONSORED BY


        1:00 pm - 1:30 pm
        The Paradox of Digital Video
        As finding great digital video content becomes easier for audiences, finding great audiences gets harder for advertisers... Read More

        As finding great digital video content becomes easier for audiences, finding great audiences gets harder for advertisers. NBCUniversal is here to help navigate the rapidly evolving digital video landscape.

        Speaker
        Trevor Fellows 1
        Trevor Fellows
        Executive Vice President, Digital Sales and Strategy, NBCUniversal
        SPONSORED BY

        SPONSORED BY


        1:30 pm - 2:00 pm
        US Holiday Charity Insights
        While the 2020 holiday season will be like no other, waves of charitable giving during the pandemic are showing that peo... Read More

        While the 2020 holiday season will be like no other, waves of charitable giving during the pandemic are showing that people want to give back. It’s now more important than ever to understand and quickly adapt to evolving shifts in online consumer behavior. Quantcast analyzed thousands of US donations across the key timeframes of Holiday 2019, #GivingTuesday 2019, and #GivingTuesdayNow 2020, to better understand shifts in donor audience profiles in the time of COVID-19.

        Speaker
        Somer Simpson
        Somer Simpson
        Vice President of Product Management, Quantcast
        SPONSORED BY

        SPONSORED BY


        2:00 pm - 2:30 pm
        Reaching and Connecting with Multicultural Audiences in Relevant Ways in Today’s Climate
        Today, broadcast radio remains the top choice of both Black and LatinX audiences and reaches a larger audience than live... Read More

        Today, broadcast radio remains the top choice of both Black and LatinX audiences and reaches a larger audience than live and time-shifted tv. Radio also leads for music discovery for Black audiences with 7 in 10’s agreeing with the statement ‘ FM radio is the way I discover new music’.

        Radio personalities are hugely influential in communities of color. iHeart has a deep roster of on-air talent including Charlamagne tha God and The Breakfast Club, Big Boy, Steve Harvey, and the entire Breakfast Club Team to connect with your customers. 73% of Listeners perceive a deep connection with favorite radio personalities and 66% considered or purchased a product recommended by a favorite personality.

        Join iHeartMedia’a EVP and CMO Gayle Troberman to discuss how best to connect with mulitcultual audiences leveraging the power of audio.

        Takeaways:

        • Why a huge engaged listening audience of Black and LatinX consumers turn to radio every day
        • The power of the on-air influencer on Black and LatinX brand and purchase decisions
        • How you can effectively get your brand in the ear of this desirable audience
        Speaker
        Auto Draft 535
        Gayle Troberman
        Executive Vice President and Chief Marketing Officer, iHeartMedia
        SPONSORED BY

        SPONSORED BY


        2:30 pm - 3:00 pm
        Finding Your Audience
        Cookies are crumbling and the world of audience addressability and targeting is changing the reality for publishers and ... Read More

        Cookies are crumbling and the world of audience addressability and targeting is changing the reality for publishers and advertisers. In this session, Andrew Baron, VP of Marketplace, PubMatic, will speak to the current state of play and will highlight best practices from buyers and sellers on navigating the new identity landscape.

        Speaker
        Andrew Baron
        Andrew Baron
        VP of Marketplace, PubMatic
        SPONSORED BY

        SPONSORED BY


        3:00 pm - 3:45 pm
        The Value of News: How News Builds Brands in Uncertain Times
        IAB, in partnership with nine leading publishers (ABC News, American Public Media, CBS News, CNN, Fox News, NBC News, Re... Read More

        IAB, in partnership with nine leading publishers (ABC News, American Public Media, CBS News, CNN, Fox News, NBC News, Reuters, The Wall Street Journal, and The Washington Post), demonstrate how consumers view brands who align with hard and soft news content, its value to them and the impact of brands who support news content.

        Speakers
        Brad Berens 1
        Brad Berens, Ph.D.
        Editor In Chief, IAB
        David Cohen 3
        David Cohen
        Chief Executive Officer, IAB
        Jeff Collins
        Jeff Collins
        EVP, Fox News Ad Sales, Fox News Media
        Christine Cook 1
        Christine Cook
        Senior Vice President & Chief Revenue Officer, CNN Digital, WarnerMedia Ad Sales
        Eric Danetz
        Eric Danetz
        Head of Revenue, Reuters
        Trevor Fellows 1
        Trevor Fellows
        Executive Vice President, Digital Sales and Strategy, NBCUniversal
        Sue Hogan
        Sue Hogan
        Senior Vice President, Research & Analytics, IAB
        Chandra Kavati
        Chandra Kavati
        Chief Revenue Officer, APM
        Joy Robins
        Joy Robins
        Chief Revenue Officer, The Washington Post
        Josh Stinchcomb 1
        Josh Stinchcomb
        Global Chief Revenue Officer, The Wall Street Journal | Barron's Group
        Christy Tanner
        Christy Tanner
        Executive Vice President and General Manager, CBS News Digital
        SPONSORED BY

        SPONSORED BY


        3:45 pm - 3:50 pm
        Closing Remarks
        Speaker
        Nina Munoz
        Nina Munoz
        Director, Digital Video Center of Excellence, IAB

      • 10:45 am - 11:45 am
        Pre-Conference Training: IAB Introduction to Streaming TV Course
        This high-level course is designed to teach you about the complex and evolving streaming TV landscape. Through this sess... Read More

        This high-level course is designed to teach you about the complex and evolving streaming TV landscape. Through this session, you will gain foundational knowledge of the video and streaming TV landscape and identify key streaming TV consumption and ad trends as well as creative opportunities.

        Speaker
        Julie	DeTraglia
        Julie DeTraglia
        Vice President and Head of Research & Insights, Hulu
        POWERED BY

        POWERED BY


        12:00 pm - 12:00 pm
        Conference Begins: Welcome Remarks
        Speaker
        Nina Munoz
        Nina Munoz
        Director, Digital Video Center of Excellence, IAB

        12:00 pm - 12:25 pm
        Driving Brand Responsibility Throughout the Media Planning Process
        During the unprecedented events of 2020, the concept of “brand responsibility” has become more important than ever b... Read More

        During the unprecedented events of 2020, the concept of “brand responsibility” has become more important than ever before. During this conversation, key marketing and agency leaders will be sharing what brand responsibility means to them, how they are building that accountability into their media plans and activations, and how they are measuring success. Marketing leaders who want to learn best practices for building brand responsibility into their organizations should tune in!

        Speakers
        Gary Coichy 1
        Gary Coichy
        Founder and Head of Partnerships, Pod Digital Media
        Sheryl Goldstein
        Sheryl Goldstein
        Executive Vice President, Member Engagement & Development, IAB
        Bernadette Knight
        Bernadette Knight
        Senior Category Director of White Spirits , Campari America
        Rachel Lowenstein 1
        Rachel Lowenstein
        Partner, Associate Director, Invention+, Mindshare
        Brad Moranchek
        Brad Moranchek
        Head of Global Media, Kimberly-Clark

        12:25 pm - 12:55 pm
        Measuring Quality and Performance in CTV: How to Make the Most of This Burgeoning Channel
        Advertiser interest and investment in Connected TV (CTV) have been growing. Eager to combine the measurability of digita... Read More

        Advertiser interest and investment in Connected TV (CTV) have been growing. Eager to combine the measurability of digital video with the appeal of sight, sound and motion on the biggest living room screen, brands are paying top dollar to reach consumers via this medium. With increased advertiser demand, the need for third-party verification is becoming an imperative. From fraud to viewability and brand safety, advertisers are looking to measure effectiveness of this channel in much the same way they do digital video. But is that even possible and does it make sense?

        In this session, we’ll explore how measurement happens on CTV, the fraud we’re seeing, as well as how brand safety and viewability will be brought to this burgeoning channel. We’ll give you the lay of the land and provide the insight you need to ensure quality and performance across your CTV campaigns.

        Key Takeaways:

        • CTV consumption trends in 2020
        • The kinds of fraud we are seeing in CTV and how much is it impacting your investments
        • How you can gain transparency into the CTV environment and where ads are running
        • Where CTV should fit within your overall media mix, including linear TV
        Speakers
        Joshua Lowcock
        Joshua Lowcock
        Chief Digital & Global Brand Safety Officer, UM
        Mark Zagorski - Cannes
        Mark Zagorski
        CEO, DoubleVerify
        SPONSORED BY

        SPONSORED BY


        12:55 pm - 1:05 pm
        The Spoken Word Audio Report Sneak Preview
        Join Edison Research Vice President Megan Lazovick as she gives a special sneak preview of our annual collaboration with... Read More

        Join Edison Research Vice President Megan Lazovick as she gives a special sneak preview of our annual collaboration with NPR, The Spoken Word Audio Report. The rise of podcasts and continuing growth of audiobooks have created a renaissance for spoken word audio, which continues to to take share away from music. This exclusive first look at our data will reveal spoken word’s current Share of Ear®, as well as insights from in-depth interviews with spoken word listeners.

        Speaker
        Megan Lazovick
        Megan Lazovick
        Vice President, Edison Research
        SPONSORED BY

        SPONSORED BY


        1:05 pm - 1:35 pm
        So You Want to Reach “GEN STREAM”?
        Between cord cutters & cord nevers and declining tv ratings & surging shifts to OTT devices, reaching consumers ... Read More

        Between cord cutters & cord nevers and declining tv ratings & surging shifts to OTT devices, reaching consumers through ad supported TV continues to be challenged. As the media landscape continues to shift, ad-supported streaming audio is essential to the new media plan to deliver audience reach and scale, while also offering unique opportunities for targeting and personalization A Win-Win for both listener and advertiser.

        Speakers
        Jeff Hagen 2
        Jeff Hagen
        Group Director Connections Planning & Investment, The Coca-Cola Company
        Alan Schanzer
        Alan Schanzer
        Senior Vice President, Agency and Advertiser Development, Pandora
        Ritu Trivedi
        Ritu Trivedi
        Executive Director, Mindshare
        SPONSORED BY

        SPONSORED BY


        1:35 pm - 2:05 pm
        Samsung Ads: Smart, Easy, Effective - Making Advanced TV Work
        The events of 2020 changed reach forever. With streaming as the new normal, advertisers need the right end-to-end partne... Read More

        The events of 2020 changed reach forever. With streaming as the new normal, advertisers need the right end-to-end partner that can find streamers, guide consumers through the funnel, and give you the reporting and measurement to prove that your instincts were right on the money.

        Samsung Ads provides advertisers reach and access to 45M Samsung households, whether for broad brand awareness or a specific business outcome. Coupled that with a powerful platform, unmatched data and insights, and ad experiences that deliver results – Samsung Ads is a flexible partner helping advertisers to connect linear, OTT, gaming and more.

        Join Samsung Ads’ Ryan Wilson, Senior Sales Manager and Director, Health/Pharma, who will discuss the power of Samsung Ads’ unique, incremental, and attributable reach that makes Samsung Ads the ideal partner, from awareness through action.

        The presentation will:

        • Show how Samsung Ads creates holistic access to the Samsung household.
        • Provide examples of effective audience reach as they continue to follow the content into streaming.
        • Discuss the in’s and out’s of how best in class advertisers are driving results.
        Speaker
        Ryan Wilson
        Ryan Wilson
        Senior Sales Manager and Director, Samsung Ads
        SPONSORED BY

        SPONSORED BY


        2:05 pm - 2:25 pm
        TikTok: Marketing Starts with Community
        A fireside chat with Katie Puris, Managing Director and Head of Global Business Marketing at TikTok exploring how the pl... Read More

        A fireside chat with Katie Puris, Managing Director and Head of Global Business Marketing at TikTok exploring how the platform is navigating its future, what makes the TikTok community different, and how brands and buyers can leverage TikTok’s creative palette to engage with consumers in entirely different ways that challenge the notion of what a video ad is and can be.

        • How the platform is navigating its future amidst the geopolitical turmoil
        • What makes the TikTok community different and why its creators see it as a content and entertainment product (as opposed to a social media platform)
        • How brands and buyers can leverage the TikTok creative palette to engage with consumers in entirely different ways that challenge the notion of what a video ad is and can be
        Speakers
        Katie Puris
        Katie Puris
        Managing Director, Global Business Marketing, TikTok
        Eric John 5
        Eric John
        Senior Director, Digital Video Center of Excellence, IAB

        2:25 pm - 2:40 pm
        MainStreaming: SVOD and Beyond
        Streaming content is more ubiquitous than ever before, ushering in an unprecedented contest for audiences and the conten... Read More

        Streaming content is more ubiquitous than ever before, ushering in an unprecedented contest for audiences and the content to satiate them. With the next stage of streaming already upon us, Nielsen dives into how the landscape has expanded beyond its early adopters and platforms and how media companies are evolving their strategies to satisfy consumer demand.

        Speaker
        Scott Brown 1
        Scott Brown
        General Manager, Audience Measurement, Nielsen
        SPONSORED BY

        SPONSORED BY


        2:40 pm - 3:10 pm
        Audiences Now: What Matters Most to Marketers
        2020 brought a global pandemic, racial injustice, and financial crisis into the advertising industry and the world. Many... Read More

        2020 brought a global pandemic, racial injustice, and financial crisis into the advertising industry and the world. Many marketers responded to this uncertainty by pausing or canceling campaigns. However, marketers have consistently pointed to Q3 as the start of the recovery road (Source: AdPerceptions, From Paralysis to Scenario Planning in the Coronavirus Economy, July 2020). As marketers plan for the rest of 2020 and going into 2021, we will hear from top marketing leaders about what they need from their partners, where they are making their bets for 2021, and how they are crafting impact and relevant messaging for consumers.

        Speakers
        Jeff Hagen 2
        Jeff Hagen
        Group Director Connections Planning & Investment, The Coca-Cola Company
        Ian Mundorff
        Ian Mundorff
        Global Head of Media, HP
        Randall Rothenberg - Staff
        Randall Rothenberg
        Executive Chair, IAB
        Megan Stooke
        Megan Stooke
        Director, GM Brand Strategy and Experience, General Motors

        3:10 pm - 3:15 pm
        Closing Remarks
        Speaker
        Nina Munoz
        Nina Munoz
        Director, Digital Video Center of Excellence, IAB

      • 12:00 pm - 12:05 pm
        Welcome Remarks
        Speaker
        Zoe Soon 2
        Zoe Soon
        Vice President, Consumer Experience Center of Excellence, IAB

        12:05 pm - 12:25 pm
        The Current State of Audio
        Edison Research SVP Tom Webster will lead attendees through a fast-paced review of all things audio, including insights ... Read More

        Edison Research SVP Tom Webster will lead attendees through a fast-paced review of all things audio, including insights from the company’s industry-leading Infinite Dial report, the latest Share of Ear® information, and how technology has impacted audio from the Smart Audio Report from NPR and Edison Research. Tom will present the total picture of audio consumption in America, from streaming music to podcasting and everything in between to help attendees understand the power of audio.

        Speaker
        Auto Draft 510
        Tom Webster
        Senior Vice President, Edison Research

        12:25 pm - 12:55 pm
        Measuring the Impact of Podcasts, and the Host-Read Difference
        The host-read ad is foundational in podcasting, and from the very beginning advertisers have reported strong returns on ... Read More

        The host-read ad is foundational in podcasting, and from the very beginning advertisers have reported strong returns on investment with this product. A leading reason why host-reads excel – and why so many brands choose them – is listeners’ trusted relationship with hosts. The question has been: how do we measure and quantify this power? Stitcher and Signal Hill Insights teamed up to do just that, and will share the results of this ground-breaking study. We’ll also dive into how host-read ads fit into a comprehensive, and measurable, podcast campaign strategy that leverages the full-range of podcast advertising products to efficiently maximize audience reach, scale and impact.

        Speakers
        Conor Doyle 1
        Conor Doyle
        SVP, Strategy and Investment, Veritone One
        Paul Riismandel 1
        Paul Riismandel
        Senior Director of Marketing and Insights, Stitcher
        Sarah van Mosel 2
        Sarah van Mosel
        Chief Revenue Officer, Stitcher
        Jeff Vidler
        Jeff Vidler
        President, Signal Hill Insights
        Elliott Woodruff
        Elliott Woodruff
        Manager, Integrated Media Planning, OMD

        12:55 pm - 1:05 pm
        Podcasting 2021: The Intersection of Creativity + Innovation
        If nothing else, the past six months have forced us all to get creative. In this session, we’ll discuss some of th... Read More

        If nothing else, the past six months have forced us all to get creative. In this session, we’ll discuss some of the unique ways we’ve helped our clients communicate with their customers through podcast advertising – and some of the new and innovative formats on the horizon.

        Speakers
        Nick Curosh
        Nick Curosh
        Midwest Director of Sales, Megaphone
        George Gehring
        George Gehring
        Senior Director, Creative Solutions, Megaphone
        SPONSORED BY

        SPONSORED BY


        1:05 pm - 1:15 pm
        The Barriers Brands Face When Advertising in Podcasts and How to Overcome Them
        In this thought-provoking session, Daryl Battaglia, SVP Market Development & Strategy, Audience Research, Triton Dig... Read More

        In this thought-provoking session, Daryl Battaglia, SVP Market Development & Strategy, Audience Research, Triton Digital, will demonstrate an overview of the rise in podcasting, and provide insight into the challenges brands face when advertising in podcasts, and the solutions available to combat them. Additionally, Daryl will discuss the benefits of using consistent, credible data and giving agencies the ability to access data directly to make the podcast advertising workflow more efficient.

        Takeaways:

        • What are the key factors driving growth in podcasting?
        • What barriers have prevented many brand advertisers from embracing podcast advertising?
        • Why do publishers need to transition from self-reported measurement data?
        • How can agencies access data and streamline the podcast advertising workflow?
        Speaker
        Daryl Battaglia
        Daryl Battaglia
        SVP Market Development & Strategy, Audience Research, Triton Digital
        SPONSORED BY

        SPONSORED BY


        1:15 pm - 1:45 pm
        Beyond The Download: Measuring Audio & Its Effectiveness
        Today audio is more accessible and personalized than ever before. Case in point: Audio is the number one most use media ... Read More

        Today audio is more accessible and personalized than ever before. Case in point: Audio is the number one most use media on mobile devices, presenting marketers with a unique opportunity to reach audiences wherever they are. Yet when compared with other digital media, audio has traditionally been more difficult to track… until now. Join National Public Media, NPR’s sponsorship subsidiary team, to learn more about this audio measurement evolution and to hear first-hand from one of its sponsors and their experience with tracking audio performance.

        Speakers
        Jami Oetting
        Jami Oetting
        Director of Editorial Strategy, Hubspot
        Brett Robinson
        Brett Robinson
        Vice President, Ad Operations, National Public Media
        Sarah Timmins 1
        Sarah Timmins
        Associate Director, Podcast Ad Operations, National Public Media
        SPONSORED BY

        SPONSORED BY


        1:45 pm - 2:15 pm
        Advanced Audio Advertising

        How data and identity is propelling streaming audio into America’s fastest-growing advertising medium.

        Read More

        How data and identity is propelling streaming audio into America’s fastest-growing advertising medium.

        Speaker
        Andre Swanston 1
        Andre Swanston
        Chief Executive Officer and Co-Founder, Tru Optik
        SPONSORED BY

        SPONSORED BY


        2:15 pm - 2:25 pm
        The 3 Cs of Podcasting: Consumers, Creators & Clients
        Join Head Of Podcasting at iHeartMedia Conal Bryne & EVP of SmartAudio Intelligence & Insights Hetal Patel for a... Read More

        Join Head Of Podcasting at iHeartMedia Conal Bryne & EVP of SmartAudio Intelligence & Insights Hetal Patel for a fireside chat as they shed light on the power of data in podcast advertising.

        Key takeaways include:

        • How can data be used as a competitive advantage in the podcast space?
        • What differentiates the podcast space from other media?
        • What has as iHeart learned that you should know too?
        Speakers
        Conal Byrne 2
        Conal Byrne
        President, iHeartPodcast Network
        Hetal Patel
        Hetal Patel
        EVP of SmartAudio Intelligence & Insights, iHeartMedia
        SPONSORED BY

        SPONSORED BY


        2:25 pm - 2:55 pm
        Reach Conference Wrap Party
        After three days of content focused on helping agency decision makers and brand marketers with their upcoming planning e... Read More

        After three days of content focused on helping agency decision makers and brand marketers with their upcoming planning efforts, David Cohen, CEO, IAB will be breaking down what we heard with a few agency leads and distilling the key advice and best practices.

        Speakers
        Deva Bronson 1
        Deva Bronson
        EVP of Digital Investment, Amplifi US | Dentsu
        David Campanelli
        David Campanelli
        Chief Investment Officer, Horizon
        David Cohen 3
        David Cohen
        Chief Executive Officer, IAB

        2:55 pm - 3:00 pm
        Closing Remarks

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