The Direct Brand Revolution is entering its second phase, as challenger brands are opening brick-and-mortar retail outlets, perfecting their digital supply chains and mobile retail strategies, launching flanker brands in new categories, evolving their media strategies and attribution models, and growing like gangbusters. Learn from (and network with) a score of disruptor brand founders and leaders – and their growth partners – about how they’re navigating through the tumult in the consumer economy.
Vikram leads global marketing and strategy teams across all key industries and markets. Vikram worked on the first version of Pinterest nine years ago, was a founding member of the partnerships team, and helped launch the New York office for Pinterest. Prior to Pinterest, Vikram worked in strategy and business development roles at American Express, L2, Walt Disney and the Corporate Executive Board. In his free time, he sits on the boards of the Museum of Food and Drink, The Marketing Standards Board and Edward Murrow Center at the Fletcher School. Vikram is currently using Pinterest to find inspiration for his summer travel.
Nicole founded Worn in 2010 and grew it from a print publication into a full service creative agency. She was born into a family of entrepreneurs from Mexico and Argentina, and grew up in L.A. She has been an entrepreneur since the day she graduated from George Washington University. She speaks four languages and her life’s passion is empowering women in business.
Worn is a mission-based creative agency for women-led companies and initiatives. We’re passionate about working with women and men who are creating products and companies that are changing the world for women. You may have seen some of our work with clients like: Women.NYC, Bumble, and Michelle Obama’s Let’s Move Campaign.
Denise Colella serves as Senior Vice President, Advanced Advertising Products & Strategy, NBCUniversal. In this role, Colella is responsible for driving the strategic roadmap of new advanced advertising products and portfolio offerings that comprise NBCUniversal’s AdSmart: data capabilities, programmatic capabilities across all platforms, Open AP and addressable advertising. She reports to Krishan Bhatia, Executive Vice President, Business Operations & Strategy, Advertising Sales, NBCUniversal.
Colella has nearly 20 years of global experience in the advertising technology marketplace. Prior to joining NBCUniversal, she served as Chief Executive Officer of Maxifier, a leading technology platform for digital advertising performance optimization, and originally joined the company in 2011 as the Chief Revenue Officer.
Previously, Colella also served as the Chief Revenue Officer for AudienceScience where she led all of the company’s revenue producing operations in the US, Europe and Asia. From 2007-2010, she was Vice President, International, at Right Media, a Yahoo! company, where she developed and executed on the company’s international expansion strategy for its advertising exchange. She also held senior positions at DoubleClick, as well as its offline division, the leading transactional cooperative database company Abacus.
Colella earned her Bachelor’s degree in Commerce, Finance and International Management from Villanova University and a Masters of Computer Systems Management from the University of Maryland. She is fluent in Japanese and enjoys spending her free time with her husband, two children and crazy dog. For fun she travels the world running marathons.
Scott Galloway is the co-host of Pivot, Professor of marketing at NYU’s top-ranked Stern School of Business and best-selling author of three books The Four, The Algebra of Happiness, and Post Corona, which have all appeared on The New York Times bestsellers list. In addition to teaching, Galloway is the founder of multiple business intelligence firms including Red Envelope and Prophet Brand Strategy — as well as the education platform Section4.
Jesse Horwitz is Co-Founder and Co-CEO at Hubble, one of America’s fastest growing direct-to-consumer e-commerce companies. Horwitz and Co-Founder Ben Cogan earned spots on Forbes’ “30 Under 30” list in 2016, and over the past two years have extended Hubble’s footprint around the world. Under Crown Publishing – Penguin Random House, Horwitz wrote and recently published “Selling Naked,” a how-to and guidance book on Direct to Consumer marketing. Horwitz is also Co-Founder at Mockingbird, a baby stroller brand, and BZR, a one-stop shop DTC platform, as well as a board member for Andie Swim, a fashion and apparel company. Horwitz is currently active in advising Resolved CX, a customer service platform for direct-to-consumer companies, AdCouncil, an online campaign to optimize voter registration for the 2020 election, and Humanity Forward, a non-profit dedicated to help raising money for those devastated by the COVID-19 pandemic.
Kathleen Kayse is Chief Media Outreach & Strategic Partnerships Officer at the Ad Council, a national organization that uses the power of communications to take on the most pressing issues facing the nation. Through its vast network of partners across advertising and marketing, media and tech, government agencies and the non-profit world, the Ad Council leads campaigns that promote education, safety, health and community and leave a lasting impact on American life. Its pro-bono media model leverages the passion and goodwill of today’s brightest minds to identify, research, create and distribute world class creative to achieve exponential impact across issues ranging from gun safety to girls’ participation in STEM.
An accomplished media and advertising executive, Kathleen has strategically transformed businesses and brands at every step of her career. She joined the Ad Council from Yahoo, where she served as Vice President of Sales Strategy and Solutions. Prior to which, she spearheaded the launch of Oprah.com as Executive Vice President of Advertising Sales at Oprah Winfrey Network (OWN).
A committed advocate for female advancement in business, Kathleen serves on the Board of Directors for the New York Advertising Club and the Board of Trustee for the Women & Sports Foundation, in addition to her active participation in She Runs It (Advertising Women of New York). A graduate of University of Illinois at Urbana-Champaign, Kathleen currently resides in New York City with her partner and two children.
As chief marketing officer, Aaron Magness brings over a decade of experience running marketing at fast-growth brands to his role leading the Brandless team in building relationships with the community the company serves. Magness oversees ecommerce, marketing, public relations and social media. Prior to Brandless, Aaron worked with customer-focused brands such as Zappos, Coastal.com and Betabrand. Aaron received his BBA from the University of Wisconsin – Madison with a double major in Marketing and Management & Human Resources
Peter Naylor is Vice President of Americas at Snap, responsible for driving the growth of the company’s advertising business across the United States, Canada and Mexico.
Previously, Peter served as SVP and Head of Advertising Sales at Hulu, where he worked for over six years. Prior to Hulu, Peter was EVP of Digital Media Sales for NBCUniversal (NBCU) where he ran digital advertising sales for NBCU’s entertainment, news and sports digital properties. Before NBCU, Peter served as the SVP of Sales for the iVillage Properties, which was acquired by NBCU in May 2006. Prior to joining iVillage, he served as Vice President of Sales for Terra Lycos. He started his internet sales career at Wired Digital.
Peter is on the Board of Directors for the IAB, Ad Council, the IRTS Foundation and the TD Foundation, an not-for-profit organization that provides aid to children of wounded warriors.
Randall Rothenberg is the Executive Chair of the Interactive Advertising Bureau, the trade association for digital media and marketing in the United States. Among the IAB’s 750 member companies are such major platforms as Google, Facebook, Microsoft, and Snap; the nation’s most important ad-supported media companies, including The New York Times, Walt Disney Co., NBC Universal, ViacomCBS, Hearst Magazines, Spotify, Verizon Media, Hulu, Warner Media, LinkedIn, and Meredith; incumbent and disruptor brands, including Coca-Cola, Walmart, Procter & Gamble, Hubble Contacts, ThirdLove, General Motors, Johnson & Johnson, and Citigroup; and scores of technology and data companies, among them Mediamath, LiveRamp, Quantcast, and Pubmatic.
With these members and its 47 affiliate associations on every inhabited continent, the IAB and its sister technology-standards group, the IAB Tech Lab, serve as the digital marketing industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of standards and best practices.
Mr. Rothenberg joined the IAB in January 2007 as President and Chief Executive Officer, and led the organization until becoming Executive Chair in September 2020. During his tenure, the organization became one of the largest and most influential media and marketing trade bodies in the world, helping to develop technical standards, self-regulation, government regulation, market and consumer research, and professional development programs to protect consumer privacy, foster brand and media revenue growth, improve data security, and reduce supply chain friction in the digital marketing industry.
Prior to his IAB role, Mr. Rothenberg was the Chief Marketing Officer and Senior Director of Intellectual Capital at Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications for senior business executives.
Earlier in his career, Mr. Rothenberg spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age. Mr. Rothenberg has written for a score of major national magazines, among them Esquire, GQ, The Nation, The New York Times Magazine, and New York Magazine. He is the author of four books, including Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.
Mr. Rothenberg, an avid nature, urban, and portrait photographer, serves on the Board of Directors of the International Center of Photography and the Board of Overseers of the Columbia Journalism Review. He received an undergraduate degree in Classics from Princeton and lives in New York City.
Heidi Zak and David Spector are Co-Founders and Co-CEOs of ThirdLove. They knew they wanted to start a business together since their first meeting at MIT Sloan, but it took a trek to Everest Base Camp years later to help them actually make it happen. Prior to ThirdLove, Heidi was Director of International of Aeropostale, holding a P&L for the division, before joining Google as a marketing executive. She’s been named Fortune’s 40 Under 40, Fast Company’s Most Creative in Business, among others. Prior to ThirdLove, David focused on consumer internet and e-commerce investments as a Partner at Sequoia Capital and invested $65 million during his time there. Today he is an angel investor in two dozen companies and has keynoted numerous events on the challenges and successes that come with building businesses.
In 2013, frustrated by the bra shopping experience and an industry badly needing disruption, Heidi and David started ThirdLove. They knew there was opportunity to build a better intimate apparel company with perfect fitting product that didn’t require cramming into a dressing room and a shopping experience centered around personalization. Today, ThirdLove is more than 300 people across four offices and is proudly one of the largest charitable donors of bras in the United States.
In October 2008, Jim Stengel shocked the marketing world by leaving his prestigious role as Global Marketing Officer at Procter & Gamble, one of the most admired brand building companies in the world. This bold move was Jim’s first step on a new mission to share his passion for growing business through a focus on higher ideals. To continue on his mission, Jim has embraced a variety of exciting roles: President/CEO of The Jim Stengel Company, LLC, host of The CMO Podcast, author of Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies and Unleashing the Innovators: How Mature Companies Find New Life with Startups, Adjunct Professor at Kellogg | Northwestern, speaker with the Washington Speakers Bureau®, and advisor to several companies.
The Visionary Leader
Jim’s company is both a think tank and consultancy – conducting proprietary research, generating thought leadership and applying a purpose-driven framework to drive business growth in today’s global economy. The company’s purpose, or ideal, is to help companies and brands discover and activate their purpose. Jim and his team have worked with clients in tech, fashion, retail, financial services, food service, automotive, healthcare, and wine/spirits.
The Author
Jim’s book Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, published by Crown Business, has been called a “must read” by best selling author and Facebook COO Sheryl Sandberg. Based on a unique ten-year growth study involving 50,000 brands, Jim shows how the world’s fifty best businesses have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values, and greater purposes. Jim’s second book Unleashing the Innovators: How Mature Companies Find New Life with Startups shows how established companies partner with young, energetic startups to invigorate their culture and thrive. The book draws on an original research study of more than 200 iconic companies and startups that are currently engaged in partnerships.
The Educator
One of Jim’s focus areas is to “give back” by inspiring younger people who will be the next generation of professionals in the field of business. In 2009, he was appointed Adjunct Professor of Marketing at the UCLA Anderson School of Management, and taught for four years. In 2017, Jim was appointed Senior Fellow and Adjunct Professor within the Northwestern Kellogg Markets & Customers Initiative. Since 2011, Jim has served as Dean of the Young Marketers Academy at the Cannes Lions International Festival of Creativity. In 2013, he pioneered the CMO Accelerator program at the Cannes Lions Festival and continues to serve as Dean.
The Advisor
Jim is a former member of the Board of Directors for AOL and Motorola, where he chaired the Compensation & Leadership Committee. He is also a former advisory board member of MarketShare, until its sale to Neustar. Jim is Chairman of the International Advisory Board for in/PACT, a cloud-based charitable giving platform, and serves as an Advisor for Compound, a venture capital firm. In the past, he served on the Board of The Advertising Council, and also served as Chairman of the Association of National Advertisers, and Chairman of the American Advertising Federation Hall of Fame.
The Global Marketing Officer
Jim is the former Global Marketing Officer of $67B Procter & Gamble, where he oversaw an $8B advertising budget and had organizational responsibility for nearly 7,000 people. Highly regarded, his leadership was recognized in 2008 when P&G was honored as the 2008 CannesInternational Advertising Festival Advertiser of the Year for the first time in company history. Jim is best known for reinvigorating P&G’s marketing culture. In his seven years as Global Marketing Officer, he personally led the
transformation that firmly established P&G as one of the most admired brand-building companies in the world. P&G sales doubled during Jim’s
tenure. Prior to his promotion to P&G’s top advertising and marketing position in 2001, Jim had P&L responsibility for the company’s European baby
care business. Previously, Jim held positions of increasing responsibility in P&G’s developing markets, Cosmetic, and Food businesses. Jim is widely known for leading innovation and for his commitment to building purpose-inspired leadership capabilities. As a result, he was recognized in 2003, 2004, 2006 and 2007 by Advertising Age as the number one “Power Player” in marketing. In 2005, he was recognized as Grand Marketer of the Year by Brandweek magazine, the same year P&G was named Marketer of the Year by Advertising Age magazine. Jim was named to the first-ever Fortune Executive Dream Team in 2011, and is a 2017 American Marketing Association Hall of Fame inductee.
The Person
Jim grew up in Lancaster, Pennsylvania, in a family of six children. He holds a BA from Franklin & Marshall College, and an MBA from The Pennsylvania State University, Smeal School of Business. Jim and his wife Kathleen have two children, and split their time between Cincinnati, Ohio and Coronado, California.
Iain joined W+K London in 2015 as ECD where he touches most of the work a little bit. Or at least dabbles enough to annoy everyone. He spends the majority of his time trying to keep the creative department healthy, happy, and inspired to do the best work of their lives.
Prior to W+K London, Iain was an ECD at Google Creative Lab in New York. He was part of the team that launched the Chromebook. Brought Google’s first accessories line into the world, and created a bunch of Chrome Experiments to show off what modern web browsers can do – including a mobile game with a soundtrack by Giorgio Moroder (a personal highlight).
Before Google Iain was Global Interactive ECD at Wieden + Kennedy based in Portland. His most celebrated work was the Old Spice ‘Responses’ campaign.
Iain was one of the founders and Creative Directors of Poke. A digital creative agency with offices in London and New York. He worked on advertising and interactive design projects for a range of clients from established brands like American Express, Orange and Yahoo! through to dynamic startups like Zopa.
Earlier career highlights included having a joint venture with a TV production company working at the intersection of entertainment and interactivity. Working at Oven Digital as it went bust. Being at the heart of the first .com bubble as Director of Product Development for First Tuesday. And working at a web agency called Syzygy in the very early days of digital marketing / design. He also designed and built very early web sites for a number of the Edinburgh Festivals (when you didn’t need to know how to design or build very well).
He’s been on a bunch of lists at various times: the Creativity 50, Ad Age’s 25 Media Mavens, Fortune Magazine’s ’40 Under 40, AdWeek’s most creative minds in digital, the AAF Hall of Achievement. And he’s been lucky enough to sit in dark rooms and judge D&AD, Cannes Lions, Clios, ANDYS and One Show. And he’s an active board member of the One Club for Creativity in New York.
Although he’s been subsumed into the world of advertising, he’s really just a geek who’s excited about the potential of joined-together computers to do strange and interesting things. He has a degree in Psychology from the University of Edinburgh. He is the proud and normally exhausted father of identical twin 8-year-old girls.
Melanie Travis is the Founder and CEO of Andie, a global e-commerce brand disrupting the market for women’s swimwear. Melanie established her career at some of New York City’s most successful consumer technology companies: Foursquare, Kickstarter, and most recently Bark & Co. Melanie studied Comparative Literature at Haverford College and film directing at the California Institute of the Arts (MFA).
Mark joined DoubleVerify in 2020 as Chief Executive Officer, responsible for oversight of global company operations, expansion into new markets and strategic product innovation – including DV’s CTV/OTT video capabilities. Mark brings over two decades of digital marketing and advertising technology leadership experience to the role, with expertise in CTV/OTT, data analytics and digital advertising optimization. Prior to joining DV, Mark served as the CEO of Telaria (NYSE:TLRA), where he was instrumental in establishing the business as the leading video and CTV monetization platform for premium video publishers. At Telaria, he led consistent growth in revenue and enterprise value, and spearheaded the company’s successful merger with Rubicon Project (NASDAQ:RUBI) – resulting in the industry’s largest independent sell-side advertising platform. Previously, Mark served as CEO of eXelate (Deloitte’s 2014 fastest growing tech company in NYC), where he led the sale of the company to Nielsen and subsequently assumed the role of Executive Vice President, launching the Nielsen Marketing Cloud. Prior to eXelate Mark held C-Level leadership roles at local digital media pioneers WorldNow (acquired by Frankly) and MediaSpan (acquired by Naviga). Mark earned his B.S. in Finance from Gannon University, where he also holds an Honorary Doctorate and his M.B.A. from the University of Rochester’s Simon School of Business. He has been named one of AdWeek’s Martech Superstars, Cannes Lions Judge and an E&Y Entrepreneur of the year Semi Finalist.