Retail Like a BOSS: Your Go-To-Market Guide

We are in an economy where deaggregation is actually cheaper, more efficient and more beneficial than aggregation. The governing idea of retailing has been to ship all of your products to a big box retailer and have consumers buy them there for efficiency and economy of scale. But now, thanks to technology, the model has flipped; servicing the collection of individual interactions is actually cheaper than aggregation, and the end experience is actually better. That is why I developed the BOSS model, and why I believe that these four shifts in perspective can help move any company’s retail approach forward.

When I presented this at the IAB Direct Brand Summit I received strong interest in it as a guide to the new . . .