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IAB on the Hill: Advocating for Digital Advertising to Policymakers

IAB on the Hill: Advocating for Digital Advertising to Policymakers 1

In November, IAB hosted IAB On The Hill, our inaugural event showcasing the digital advertising industry with the aim of highlighting how public policy on data privacy, competition, and AI impacts the industry. The first edition of what we hope will become an annual event in Washington, D.C. was a success, attracting more than 100 bipartisan House and Senate staffers, Members of Congress, agency personnel, and industry professionals to the Rayburn House Office Building, where IAB shared a fresh perspective on digital advertising’s importance to innovation, jobs, and economic growth.

Small business coalition Internet for Growth appeared with Azerion, Frameplay, and Venatus – gaming, AR, and VR companies on the cutting edge of technology. Policymakers learned how the ad-supported internet not only lowers barriers to access the web, but also supports content creation and innovation in the augmented reality, virtual reality, and gaming spaces. Those who attended heard from small businesses who rely on digital advertising’s efficiency and effectiveness and about the benefits consumers receive from timely, relevant messages, and thousands of dollars of free content and services every year. There can be no doubt that the “creator economy” is flourishing, and digital advertising is becoming even more intrinsic to technology, our economy, culture, and society. Events like IAB On The Hill could not come at a more relevant time as companies large and small are investing in AI and the metaverse while leading data privacy solutions that also allow for a personalized online experience.

We were proud to host Congresswoman Deborah Ross (NC), as well as staff from the offices of Senators Ted Ted Cruz (TX) and Ron Johnson (WI), Representatives Jamie Raskin (MD), Yvette Clarke (NY), Brian Mast (FL), and more, who heard a different side of the story.

Policymakers heard from brand-name companies and start-ups, not just digital advertising ones. The Pitch Place, an online hub for journalists, and Spartan Junk Removal, a home services company, described the importance of digital ads to a free press and entrepreneurs. Howard County Community College described the importance to students seeking education and employment.

At IAB On The Hill, IAB Public Policy and Legal Summit, our Congressional Education Series and other events throughout the year, we’re conveying a positive message and influencing outcomes. Subscribe to our public policy newsletter to stay up to date and participate. It’s a crucial time to get involved.