September 2019 
It’s true: there is a lot of noise in the digital advertising space. Since it’s an effective and impactful way to attract leads, encourage loyalty, and gain customers, every company — no matter how large or small — finds a way to tap into this vast opportunity. That’s why it’s so important to celebrate diversity, creativity and genius when a brand goes above and beyond to develop something special and unique. As the industry meets modern demands, we can’t wait to see what brilliant leaders and creatives will dream up. While we don’t like to pick favorites, here are the stand-out digital advertising campaigns from 2019 that impressed us all.
IAB NewFronts West Takeaways
IAB NewFronts West, the marketplace where creativity meets innovative new formats, took place on Sept. 11-12 in Hollywood. Over 500 brands, agencies, and content creators attended the two-day marketplace and showcase in Hollywood, CA to forge content and media deals. Around the theme of “Relationships Matter. Take a Stand,” the 2019 Newfronts West explored the many ways brands are “taking stands” in order to build better relationships with their media partners and a new generation of consumers. View Takeaways.
Advertisers of New York: Scott Donaton, Global Chief Creative Officer, Digitas
Advertisers of New York highlights the decision makers, shakers, and movers that are having an impact in the digital advertising and media industry. Scott Donaton, Global Chief Creative Officer of Digitas sat down with us to tell us his advertising journey. Read on.
Kickstarting Creative Success
Creative planning, media planning, and defining brand objectives often happen in siloed paths when kickstarting a creative campaign. When this happens, the marketer can end up with creative that does not align with the media plan or the brand objectives leading to ineffective campaigns, unnecessary change orders, and wasted money. The purpose of this guide is to highlight the key steps that marketers should consider before campaign kick-off. Read On.
Advertisers of the West: Tressie Lieberman, VP of Digital Marketing & Off-Premise, Chipotle
Advertisers of the West is a continuation of IAB’s Advertisers of New York series, highlighting the West Coast decision makers, shakers, and movers that are having an impact in the digital advertising and media industry. Read Tressie Lieberman’s story.
2019 Direct Brand Summit
November 21-21 | New York, NY
The IAB Direct Brand Summit was the first conference dedicated to Direct to Consumer Brands and the Direct Brand Economy. Now in its second year, the IAB Direct Brand Summit: The Second Wave – The Experience Experience will provide actionable advice and proven strategies focused on creating exceptional consumer experiences both on and offline. Hear from industry leading speakers from Brooklinen, Burrow, Mattress Firm, P&G, Purple, Rothy’s, UNTUCKit, Wander Beauty, & more! Learn More.