Our industry experts from the IAB Data Center of Excellence attended the 2019 IAB Annual Leadership Meeting in Phoenix, AZ, and gathered the following insights, related to data in the new direct brand economy:
- It's a whole new world where data leads to innovation and success. As retail shopping slows, digital brand and media consumption increases, giving brand and publisher stakeholders a deeper understanding of consumer wants and needs. Brands with a direct relationship to their consumers have a greater advantage to pivot communications, products, and services in a more seamless . . .
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