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The Future of Data & Automation: Key Takeaways from the 2020 IAB Annual Leadership Meeting

Consumer trust, privacy, data integration, staffing, and brand safety led the data conversation at the Data and Automation Track of the 2020 IAB Annual Leadership Meeting (ALM). Arriving on the heels of Google’s announcement to discontinue the use of third-party cookies, the stage was set for lively and timely discussion around the future of the media industry and how data practices will need to evolve in the next two years.

Here are some highlights and key takeaways from the Data & Automation Track

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Authors

Author
Orchid Richardson
Vice President and Managing Director, Programmatic+Data Center of Excellence
at IAB and IAB Tech Lab

Author
Joe Pilla
Director, Data & Automation
at IAB