Building Communities One Loyal Customer at a Time

Today, building a community for every business—whether you are a direct brand or not —is non-negotiable. Brand loyalists are a critical part of differentiating a brand, and, if you are not creating them, you could very well end up a commodity.

Feeding our community of loyalists is what really gets me excited, because they are the ones who are out there talking about our brand for us. I believe that word of mouth is the most powerful form of marketing that exists, and that brand loyalists are the key to driving these kinds of conversations.

Reward Loyalty

We have built our community in a number of ways. Most recently, it was through our new Chipotle Rewards program. Launched in March, we . . .