A wide variety of direct-to-consumer companies (like Away) have come on the scene—and shaken up traditional marketing in the process. Their tactics are not limited to direct-to-consumer companies. While there’s no one-size-fits-all strategy, Jen Rubio, Co-Founder of Away, shares what to keep in mind while trying to connect with customers. Read more from her piece in Adweek.
Read More in Adweek: What Legacy Brands Can Learn From Direct-to-Consumer Marketing
