XR Innovation: The Next Disruptor in E-Commerce

Jason Yim is the founder & CEO of Trigger XR, which is the leading global XR agency that creates AR, VR and MR experiences that connect people to brands, sports, entertainment, e-commerce and metaverse experiences. From major marketing campaigns to powerful enterprise solutions, Trigger XR’s work combines premiere content with the latest XR technology, blending physical and digital worlds in innovative yet measurable ways. As one of the first movers in the industry, Jason has over 13 years of XR experience and has creatively led over 275,000 hours of development, notably as a showcase developer for Google and Amazon, as a preferred partner for Snap, Meta, Niantic, Qualcomm and for Verizon’s 5G Innovation team.Jason’s recent high-profile work demonstrates the wide spectrum of use cases for XR, including entertainment (Spider-Man, Toy Story, Star Wars), gaming (Molson Coors, Fox TV, PGA Jr.), retail (LEGO, Nestlé, Adidas, TikTok), sports (NHL, The PGA Tour, The NBA), and enterprise (AT&T, Verizon, Honda).Jason is a world-recognized XR speaker with talks at major industry conferences including AWE, CES, SXSW, TedX and Augmented World Expo. Jason has 5 assigned Patents in AR/XR, was named to “Next Reality’s “30 People to Watch in Augmented Reality, sits on the IAB AR Board, and leads Trigger XR’s relationship as the first agency to develop AR experiences for the Global XR Content Telco Alliance.