Knowledge Center

Using Data Science to Reconcile Multiple Partial Sources of Truth in Digital Media

Oct 6, 2022 / 2:00 - 2:30 PM EST


    Join Angelina Eng, Vice President, Measurement and Attribution at IAB, Josh Alvernia, Co-Founder and Chief Executive Officer at Clue and Charles Manning, Founder and Chief Executive Officer at Kochava, as they discuss how marketers can get the clearest vision of the consumer/customer journey with a first-party and analytics strategy during a time when the media industry is increasingly reliant on privacy-forward, brand-owned datasets for insight.

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