Chris Bruderle brings over 25 years of experience in Data/Web Analytics and Media Market Research at premium Digital and Muti-Platform web publishers including The Daily Beast, Martha Stewart Living Omnimedia, Conde Nast Publications and This Old House Ventures.

Before working at IAB where he leads research-based thought leadership initiatives, Chris was most recently VP, Analytics & Research at The Daily Beast where he spent nearly 7 years and was responsible for the tracking, analysis and reporting of The Daily Beast’s O&O site and off-platform data/analytics for Senior/Corporate Management, Editorial, Advertising Sales, Product/Engineering, Audience/Business Development, Social Media and PR. He established the company-wide Editorial Analytics and Advertising Sales data and research stacks which included, among others, Google Analytics, Parse.ly, Krux DMP, Optimizely, comScore, Kantar, Samba, Newswhip, Crowd Tangle, Buzzsumo, and CrazyEgg.

Prior to The Daily Beast, Chris spent 5 years as Associate and Acting Director at Martha Stewart Living Omnimedia where he directed the correspondence and development of all research-based strategies supporting the Advertising Sales and Marketing staffs of each of the MSLO media brands and platforms across digital, mobile/tablet, TV, print and radio. Chris has also held marketing and market research positions at Conde Nast and Time Inc.

Chris started his career at BBDO as an Assistant Media Planner where he most notably completed the “Media Training Program”.

As a Managing Director and Head of YouTube’s Creator and Gaming team, Kim is responsible for managing the growth of our largest, most influential creators on the platform. This includes the critical ecosystem of companies that surround creators including service providers, talent partners, game publishers and influencer marketing agencies. In her previous roles at Google, she launched the Google BrandLab, an immersive strategy experience designed for top advertisers to develop their YouTube strategy. She went on to manage the global brand services function which included creative effectiveness, media measurement, and consumer insights. Her team pioneered the use of machine learning to build data-driven creative best practices for YouTube ads.

Kim joined Google in 2012 with 20+ years experience leading marketing teams at the intersection of technology and brand at Nike, Jamba Juice, and Prophet. Kim holds a BS in Neuroscience from Vanderbilt University and an MBA from the University of Virginia. Kim serves on the Creator Board for the IAB, on the Advisory Board for Women in Games International, is an Executive Member and judge for the Webbys as part of the International Academy of Digital Arts & Sciences (IADAS) and previously served on the Board of Directors for the Effies.

Zoe Soon has 10+ years of experience building products in technology-driven businesses with a heavy focus on mobile. Six years ago Zoe flew 21 hours from Sydney to NYC for a 30min coffee meeting which led to her first job in NYC. Since then she’s worked with three major New York based media companies, The New York Times, Condé Nast and Business Insider on projects ranging from location-based apps to paywalls. Zoe began her career as a user researcher and UX design consultant working with three of the top five banks in Australia. She was then hired to establish a user insights practice at Fairfax Media, a leading Australian news and media conglomerate. Here she led the user research for the flagship news apps which won Best Mobile News Product at the 2012 Australian Mobile Awards and went on to become product lead for the news sites. In this role she launched a content paywall and a unified user data system to diversify revenue and enable more targeted marketing.

Prior to joining the IAB Zoe was General Manager of apps and email at Business Insider where she was charged with defining the go-to market strategy for these platforms. In this role Zoe launched Insider Inc’s first OTT apps across Apple, Amazon Fire and Roku offering advertisers cross-platform video digital distribution and access to an audience that generates over 2 billion views each month.

Zoe has a Masters in Organizational Psychology and lives in New York. She enjoys burning pancakes, Cuban salsa dancing and talking to strangers in line.