The Power of Podcasting to Build Brands People Care About
Molson Coors Beverage Company Case Study
Nov 9, 2020 / 2:35 PM EST
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Molson Coors & Ad Results Media conduct a fireside chat discussing how Molson Coors’ diverse portfolio of brands made a big bet in the podcasting space. Learn how their portfolio of both iconic established brands and new category innovations are able to be bolder and faster in the podcast space while engaging with key consumers in an authentic way. This session also includes special appearances by “The Chicks in the Office,” Fran & Ria from Barstool Sports as well as Bill Simmons of The Ringer!
On Chicks in the Office, Ria and Fran discuss the biggest stories in pop culture, celebrity relationships and breakups, review TV show recaps, and answer fan submitted questions with special celebrity guest interviews. Just two chicks keeping you informed and up to date on the hard hitting pop culture news you didn’t know you needed.
Recent guests include: Jonas Brothers, Tyra Banks, Jason Derulo, Priyanka Chopra, Alex Rodriguez, Nina Dobrev, French Montana, Bella Thorne, Olivia Culpo, Chris Harrison, Taye Diggs, Scott Eastwood and many more.
On Chicks in the Office, Ria and Fran discuss the biggest stories in pop culture, celebrity relationships and breakups, review TV show recaps, and answer fan submitted questions with special celebrity guest interviews. Just two chicks keeping you informed and up to date on the hard hitting pop culture news you didn’t know you needed.
Recent guests include: Jonas Brothers, Tyra Banks, Jason Derulo, Priyanka Chopra, Alex Rodriguez, Nina Dobrev, French Montana, Bella Thorne, Olivia Culpo, Chris Harrison, Taye Diggs, Scott Eastwood and many more.
Steven is a Partner & Chief Revenue Officer at Ad Results Media, a leading purchaser of podcast advertising globally. In his current role, Steve leads Client Strategy & Relations, in overseeing some of the largest podcast & audio advertisers including Molson Coors, ZipRecruiter, Ring, Peloton, Stamps.com & many others.
Steve joined Ad Results Media as part of a merger with his firm Brown Bear Digital in 2016. As a co-founder of Brown Bear Digital, he built and led a team providing offline marketing consulting, working with start-ups like Blue Apron, Harry’s, Casper, SeatGeek and others to help launch their audio marketing initiatives. Under his leadership, the agency helped launch and scale some of the largest brands in podcasting today.
Steve resides in San Diego where he spends his free time with his family as well as coaching youth sports and biking.
Bill Simmons is a multi-media star who throughout his illustrious career has been a successful podcaster, columnist, author, TV host, and analyst, whose prolific writings, rants, and insights have become the voice for a generation of American sports fans. In March of 2016, he launched the immensely successful THE RINGER website and podcast network, which is home to an intriguing blend of sports, pop culture and over 30 popular podcasts available today. In February of 2020, Spotify announced it had entered an agreement to purchase The Ringer.
In 2015, he signed a multi-year, multi-platform deal with HBO, an umbrella under which his weekly talk show Any Given Wednesday aired in 2016. In July 2018, Simmons signed a new deal with HBO that will see him continue to produce content and assets for the network, including video podcasts, features, shows, and documentary films. This came on the heels of the hugely successful HBO documentary Andre the Giant , which Simmons executive produced under the banner of Ringer Films, the most recent addition to Simmons’ company’s portfolio. Andre the Giant has amassed nearly 7.3 million viewers across platforms, the highest HBO cumulative total on record for a sports documentary. Ringer Film’s next project with HBO will be Showbiz Kids , a feature-length documentary that Simmons will executive produce. Showbiz Kids is about the highs and lows of children working in the entertainment industry featuring interviews with some of the most famous former child actors in the world.
Previously, Simmons served as the founding editor of Grantland, the sports and pop culture website that he created in 2011. The site featured a mix of original columns, long-form features, and blog posts by an accomplished and diverse lineup of the internet’s leading writers and editors. Simmons also served as co-host of The Grantland Basketball Hour and was an executive producer of the Emmy and Peabody Award-winning documentary series 30 for 30 . His podcast, The B.S. Report ., was a mainstay in the top 10 among Sports &
Recreation podcasts on iTunes.
Off-screen, Simmons is the author of two New York Times No. 1 best-sellers, The Book of Basketball and Now I Can Die in Peace.Simmons received a Master’s Degree in Journalism from Boston University and a Bachelor’s Degree in Political Science from the College of the Holy Cross.
He currently lives in Los Angeles.
Kevin works at Molson Coors Beverage company as a Senior Marketing Manager where he is responsible for all national media across the Above Premium portfolio of brands — including Blue Moon, Peroni and recently launched Vizzy Hard Seltzer and Coors Seltzer — as well as the enterprise lead and subject matter expert for Podcast advertising at the company. Kevin brings 13+ years of industry experience, most of which has been dedicated to the Molson Coors stable of brands both in house as well as on the agency side prior.