Join Angelina Eng, VP, Measurement, Attribution and Data Center at IAB and Alex Theriault, GM of Lotame’s Spherical for this week’s episode, titled “The New Addressability Landscape,” where they’ll be discussing the outcomes of IAB’s 2023 Annual Leadership Meeting as well as important industry topics including data connectivity solutions and the future of measurement and addressability.
You can watch the previously aired IAB There: Road to ALM with Lotame if you’d like to learn more about the challenges the digital industry is facing and what Lotame/Spherical are doing to address such obstacles.
Speakers
Speakers
Angelina Eng
Vice President, Measurement, Addressability and Data Center
IAB
IAB - Vice President, Measurement, Addressability and Data Center
A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.
Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)
Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.
