The evolution of measurement and currency to keep up with changes in media consumption have been vexing for a very long time. What role do/should panels play in the current landscape? Is there one currency to rule them all or can multiple views of “the truth” exist? How can we get to true cross-channel measurement? These topics are some of the most hotly contested areas in our business today. Three of the most influential leaders in the space sit down with IAB CEO David Cohen to discuss where we need to go from here. Hear what they have to say about the current state of the market and the near term evolution.