Alvin Bowles, Vice President of Global Partnerships & Engineering, manages Meta’s strategic business partners that leverage our technology platform and tools to maximize success metrics across Meta’s family of apps (Facebook, Instagram, WhatsApp, Messenger). As a part of the Meta Global Leadership team, he is responsible for the worldwide network of global partners and developers leveraging scalable solutions for advertisers. Prior to this role he ran Meta’s Advertising Technology team where he was responsible for the worldwide network of quality inventory from global publishers and developers. Based in New York, he reports to the Chief Business Officer and manages half of the revenue generated for Meta annually while delivering strategic value for Meta’s core consumer products.
Prior to Meta, Bowles was Global GM for Video at Grab Media/Rhythm One, and was accountable for all aspects of the division’s operations as well as spearheading strategic development and managing the firm’s growth. In August 2013, as CEO, Bowles led Grab Media through an acquisition to Rhythm One, a publicly traded leading technology firm, headquartered in London.
Bowles joined Grab from Viacom, where as senior vice president – brand solutions BET Networks, he led integrated sales and strategy efforts, including product integration, branded entertainment, original digital content, event execution and experiential marketing. He created a number of television and online properties on behalf of advertisers, which received a number of industry awards.
Before joining Viacom, Bowles worked at AOL as vice president and publisher of AOL Black Voices as a key member of the strategy sales team 2006-2007. In this role he oversaw sales and sales development for AOL multicultural division as the brand experienced tremendous growth during this period.
From 2004-2006, Bowles worked at Time Warner as the vice president of the global asset media group developing cross-functional sales and marketing platforms for various divisions across Time Warner’s portfolio. Prior to Time Warner, he served as Sony Music’s director of business development and created strategic traditional and digital partnerships with brands on behalf of the label group. He began his career at JP Morgan where he spent three years as a corporate financial analyst, eventually transitioning into media.
Bowles earned his MBA from Harvard University Graduate School of Business and he received his undergraduate degree in business administration from the University of Michigan in Ann Arbor. He is a member of the Board of Directors of Ryman Hospitality Properties, a publicly traded REIT, headquartered in Nashville, TN. He also serves as an advisory council member for a number of civic-minded ventures and is an active alumnus for both Michigan and Harvard. Alvin Bowles resides in New Rochelle, NY with his wife, Terri Prettyman Bowles and two daughters.