The Future of Creative – Brand and Demand
Nov 11, 2020 / 1:45 PM EST
Related Videos
Powerful creative forges connections. Real time data informs and delivers that creative directly to consumers. And yet, often these are at odds. Hear from both the client and agency side on how data and technology can enhance the creative process and lead to dynamic, better informed and highly relevant brand experiences.
Since 2019 Carl has served as CEO of Quigley-Simpson, a full-service advertising agency headquartered in Los Angeles, with offices in NYC and a stellar list of blue-chip clients.
Under Carl’s leadership, the agency has focused its value proposition around brand and demand which combines brand building initiatives with performance focused intelligence, strategies and creative that drive consumers to action and optimize brand ROI. During his tenure at the agency, Carl has created greater synergy and efficacy by streamlining the agency’s multitude of offerings, advanced the agency’s focus on the health and wellness industry, expanded its DTC capabilities and created an independent media platform focused on brand and demand.
Prior to joining Quigley-Simpson, Carl spent his career in leadership roles at WPP and Digitas/Publicis working across industries in automotive, car rental, financial services, consumer packaged goods, retail, technology, eCommerce, pharmaceutical, telecommunications, and travel. Most recently, he spearheaded the creation of a business alliance between two WPP powerhouses—Wavemaker (Media) and Wunderman (Digital, Data, CRM)—to help brands achieve an integrated approach to communications centered around the consumer journey. While Global Chief Digital Officer—MEC, he led the transformation to more digitally-centric marketing strategies for the firm’s clients. Carl sits on a number of industry advisory boards and is the Chairperson Emeritus of the Ad Club of New York.
Kim is a marketer, humanist, and lover of brands. Before becoming an advertising executive, he majored in Art History and Liberal Arts at Georgetown, and spent some time in the NY art world. Then he joined agencies TBWA Chiat Day, BBDO and Crispin, Porter + Bogusky, where he developed disruptive and award-winning work with clients like Absolut Vodka, Patron tequila, Volkswagen, Nextel, Apple, Activision/Guitar Hero, Diageo, Cunard Lines and more. Since moving to the client side, Kim has been CMO of Perry Ellis International and One Main Financial before most recently joining Vanda Pharmaceuticals. Kim sees marketing from an industry-agnostic point-of-view, but with a constant obsession about the story to be told through brand.