Knowledge Center

Switch on the TV — Disruptors Achieving Success with “First Screen” Campaigns in 2020

Nov 9, 2020 / 3:30 PM EST
    This video is part of
    Video source

    Overview

    While larger DTC brands have already been making the leap from social platforms to TV & video, COVID-related disruption and improved addressability are opening these doors to smaller DTC brands as well. Learn how these brands have married the mainstays of online advertising – creative testing, audience targeting and programmatic buys- with the storytelling power and premium nature inherent to TV and Video.