Switch on the TV — Disruptors Achieving Success with “First Screen” Campaigns in 2020

Nate Checketts is the Co-Founder & CEO of Rhone, a men’sperformance lifestyle brand
founded in 2014. Prior toRhone, Nate worked for and consulted with some of the biggest technology and entertainment properties in theworld including Cisco, The National Football League, Legends, FanVision and Sport Radar. Nate is also an avidentrepreneur who founded and launched 4 companies before the age of 30, including Rhone and Mangia Technologies, whose patents were later acquired by the San Francisco 49ers. In addition to Rhone, Nate also serves as Chairman of the Board to Beyond Type 1, a non-profit dedicated to the community of those with Type 1 Diabetes. Nate graduated from Brigham Young University with a BA in Finance. He and his wife Dayna reside in
Connecticut with their three young boys, Gabriel, William and Nicholas.

Michaela is the Vice President of Performance Marketing Sales at the Walt Disney Company responsible for Linear, Digital, Streaming, and Social revenue across the portfolio inclusive of ABC, ESPN, Hulu, Freeform, FX and National Geographic. Since joining Disney, she has further built out the sales team across all platforms resulting in double-digit growth. Prior to Disney, Michaela spent 8 years at Hulu building out the Performance Marketing team working with new Emerging and Direct to Consumer brands to help fuel their business. Prior to Hulu, Michaela spent 6 years at NBC selling across a variety of networks including USA, Oxygen, and Bravo. Michaela was born and raised in Chicago, IL and holds a bachelor’s degree in Marketing from Fordham University. She currently resides in New York with her husband and their three children, Siena, Luke and William.

Rebecca is a consumer centric, results-oriented, digital first global marketer with 20+ years of experience in successful development of brand and growth strategies, digital transformation, data driven marketing, communications planning and performance media execution for global and DTC brands such as ThirdLove, Calvin Klein, P&G’s Gillette Franchise, Johnson & Johnson, Verizon Wireless, and Burger King.

There is nothing I love more than to understand the intersection of product, culture and consumer truths to deliver successful award-winning marketing campaigns, brand impact and deeper consumer connections. It’s the art, science and strategic rigor to the implementation of those marketing campaigns that has helped me drive positive business growth for my brands and clients. I have a profound enthusiasm for entrepreneurialism, innovation, creation….. And pop culture!