Sound On: What’s Next For Streaming Audio

Jack Drillich is the marketing manager dedicated to integrated media partnerships and content activation across various media and talent partners at FanDuel. Jack manages the strategic planning and activation of FanDuel’s podcast media with a goal to drive significant revenue growth, new activations, and build brand equity across all of FanDuel Group’s product lines.

Brad Grealy is the Head of Spotify’s AMP team, responsible for growing advertising revenue across all demand channels and content categories in the US, including music and podcast. Under his leadership, Brad’s team of Client Partners work closely with brands to reach Spotify audiences while they’re enjoying their favorite audio experiences.

Prior to Spotify, Brad held an executive role at Videology as their VP of Strategic Accounts, as well as a variety of roles with video-focused startups in Los Angeles. Brad began his career in public accounting, followed by television production on several Reality and DIY style shows.

Brad graduated from Tulane University in New Orleans and brings a combination of entertainment, finance, tech, and advertising experience to Spotify. Brad recently relocated from Los Angeles to the Northeast for his current role, along with his wife and two boys.

Zoe Soon has 10+ years of experience building products in technology-driven businesses with a heavy focus on mobile. Six years ago Zoe flew 21 hours from Sydney to NYC for a 30min coffee meeting which led to her first job in NYC. Since then she’s worked with three major New York based media companies, The New York Times, Condé Nast and Business Insider on projects ranging from location-based apps to paywalls. Zoe began her career as a user researcher and UX design consultant working with three of the top five banks in Australia. She was then hired to establish a user insights practice at Fairfax Media, a leading Australian news and media conglomerate. Here she led the user research for the flagship news apps which won Best Mobile News Product at the 2012 Australian Mobile Awards and went on to become product lead for the news sites. In this role she launched a content paywall and a unified user data system to diversify revenue and enable more targeted marketing.

Prior to joining the IAB Zoe was General Manager of apps and email at Business Insider where she was charged with defining the go-to market strategy for these platforms. In this role Zoe launched Insider Inc’s first OTT apps across Apple, Amazon Fire and Roku offering advertisers cross-platform video digital distribution and access to an audience that generates over 2 billion views each month.

Zoe has a Masters in Organizational Psychology and lives in New York. She enjoys burning pancakes, Cuban salsa dancing and talking to strangers in line.