Jeffrey Bustos is the VP, MAD+Commerce (Measurement Addressability Data) at the IAB where he develops industry standards and guides for measurement and addressability solutions to enable revenue growth, efficiency, and scale with a focus in Retail Media Networks, Video / Advanced Television, and Privacy Enhancing Technology. Key projects include: Categorization & Definitions Buyers Guide for Retail Media, Data Clean Rooms and Privacy Preserving Solutions Research, and Attention & Engagement Metrics Standards. Previously Jeffrey worked at GroupM where he led Data & Audience Strategy for eCommerce clients, consulting them on cookieless solutions, audience strategy & activation, and data taxonomy & identity resolution for CDP and Data Clean Room activations.

Andrew Lipsman is a Principal Analyst at Insider Intelligence, focusing on retail and ecommerce. Recent coverage includes retail media networks, grocery ecommerce, D2C brands, social commerce, mobile retail apps, holiday shopping, and Amazon Prime Day. Previously, Andrew was SVP of Marketing & Insights at comScore, covering multiple industries and overseeing the company’s global marketing insights and thought leadership initiatives. 

He has specialized in several coverage areas in addition to retail, including social media, mobile, digital advertising and cross-platform marketing. Andrew has been a regular contributor to the Journal of Advertising Research and is frequently quoted by leading news organizations like the New York Times, Wall Street Journal, Financial Times, Advertising Age, CNN, Fortune, Reuters, and Bloomberg.

Andrew holds an MBA from Northwestern’s Kellogg School of Management and his undergraduate degree from Duke University.

Elizabeth is the Group Director of Strategic Marketplaces Services at Tinuiti, where she works with teams in advancing cross-functional strategic enterprise services through partner development, advertising and sales support on retail media channels, such as Walmart, Target, Instacart, Kroger, Criteo Retail Media and more. With more than 15 years of ecommerce and digital marketing experience, Elizabeth is a noted industry expert and has spoken at many of the leading marketing conferences in North America and is also a regular contributor to AdWeek on retail media.

Ellen joined The Trade Desk after spending her career agency-side focused on data strategy, identity, programmatic, and emerging platforms. She now leads the Retail Data Partnerships team at The Trade Desk, a team who supports an impressive marketplace of retail audience and measurement solutions across the open-web ecosystem. Within her role she is focused on the significant opportunity (for both retailers and advertisers) to evolve and shape the role retail data plays in both today and tomorrow’s marketplace.

As Senior Vice President of Kroger Precision Marketing (KPM), Cara Pratt is a recognized pioneer in the retail media industry. She oversees strategy, media product development, sales, and operations of in-store, onsite and off-site media advertising. With a vision to create a more transparent and effective media landscape for consumer-packaged goods brands, she was instrumental in the creation of Kroger Precision Marketing which closes the loop between media exposure and store sales. Cara sits on the business leadership team for 84.51° and leads a growing cross-functional group committed to ensuring Kroger Precision Marketing is more addressable, more actionable and more accountable than other media options.

Cara was recognized as one of the 2022 Ad Age Leading Women and she was also honored with the Catalyst Award at the 2022 Top Women in Media and Ad Tech Awards.

Prior to 84.51°, Pratt held multiple leadership roles with dunnhumbyUSA during her 12-year tenure, including her most recent as Senior Vice President of Specialty Retail & Sector Expansion. In this role, Cara focused on loyalty design, price and promotion optimization, and direct-to-consumer activation in retail and new sectors.

Pratt holds a Bachelor of Arts in Economics from Denison University. She’s a mentor for women in business and an active member of the Interactive Advertising Bureau.