Retail Media 2023 Outlook – How Cyber 5 Performance Can Provide Insights into Next Year
Dec 21, 2022 / 2:00 - 2:30 PM EST
Overview
How did inflation impact year-over-year sales growth during Cyber 5? How are brands activating differently against various retail media networks? What role will excess inventory and pricing power play in 2023? Do we think smaller discount percentages but with more products being discounted will continue? Join Jeffrey Bustos, VP, Programmatic+Data Center at IAB, Alicia Esposito, VP, Content at Retail TouchPoints, Nathan Rigby, Co-Founder of Analytic Index, and John Willkom, SVP, Head of eCommerce at The Mars Agency as they tackle these questions and share thoughts on how Cyber 5 performance can provide insights into 2023.
Speakers
Speakers
Jeffrey Bustos
Vice President, Measurement Addressability Data
IAB
IAB - Vice President, Measurement Addressability Data
Jeffrey Bustos is the VP, MAD+Commerce (Measurement Addressability Data) at the IAB where he develops industry standards and guides for measurement and addressability solutions to enable revenue growth, efficiency, and scale with a focus in Retail Media Networks, Video / Advanced Television, and Privacy Enhancing Technology. Key projects include: Categorization & Definitions Buyers Guide for Retail Media, Data Clean Rooms and Privacy Preserving Solutions Research, and Attention & Engagement Metrics Standards. Previously Jeffrey worked at GroupM where he led Data & Audience Strategy for eCommerce clients, consulting them on cookieless solutions, audience strategy & activation, and data taxonomy & identity resolution for CDP and Data Clean Room activations.
As Vice President of Content for Retail TouchPoints, Alicia oversees audience analysis, editorial strategy and activation across the brand’s entire network of digital and in-person channels. She is the host of the Retail Remix podcast and speaks on topics including omnichannel strategy, next-gen store design and innovative retail business models.
Nathan is the co-founder of Analytic Index, the market leading Retail Search Intelligence platform used by agencies and brands. Prior to Analytic Index, Nathan was the co-founder/CRO of One Click Retail which was later acquired and rebranded Edge by Ascential.
John Willkom is the Head of Global Ecommerce at The Mars Agency, where he leads a global practice focused on overall business management, digital shelf optimization, and marketing/advertising. John is also an avid sports fan and accomplished author, having penned the Amazon best-selling book, Walk-On Warrior, in 2018.
