Knowledge Center

    Overview

    CTV viewing has increased dramatically since the nationwide shelter-at-home order began in March. According to Nielsen, during the week of March 16, consumers watched over 156 billion minutes of streaming content — double what it was that same week last year.

    It’s important we understand where we are in this moment and how we can advance the growth of the converging television and digital video marketplace.

    During this town hall for IAB’s Tele://Vision initiative, join a core group of brands, publishers and buyers to weigh in and make the case for CTV, to identify the gaps and what’s needed to move the OTT streaming video space forward.

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