IAB Inclusion Institute Presents… Marketers, Brands and Sex Talk
Mar 9, 2022 / 2:00 - 2:30 PM EST
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Join Sheryl Goldstein, EVP, Chief Industry Growth Officer at IAB and Cindy Gallop, Founder and CEO of Make Love Not Porn as they discuss how hardcore pornography has distorted the way a generation thinks about sex, how she’s fighting to correct the myths being propagated and why authentic, honest sex is good for advertising.
Sheryl Goldstein is the Executive Vice President, Chief Industry Growth Officer at IAB (Interactive Advertising Bureau). In her role, she oversees engaging IAB’s 650+ members across all IAB’s vast initiatives, activities, and thought leadership programs. Under Sheryl’s watch are the IAB Member Engagement, Centers of Excellence, Research and Professional Development teams. She also oversees the IAB’s CRO Council, which brings industry revenue leaders together bi-weekly to address important industry issues.
Sheryl is a “net vet” with over 25 years of driving meaningful revenue growth through consultative selling in the dynamic digital landscape (Yahoo, AOL, About.com). She is adept at building successful teams, developing go-to-market strategies and gaining consensus across key stakeholders. Her background includes a wide variety of digital media platforms and technologies and numerous leadership roles.
In addition to her experience as a sales leader and executive team member, Sheryl brings years of talent development and training to her role. She is passionate about the industry and is committed to making the digital media landscape a great place for diverse talent to thrive and have a long and exciting career.
Sheryl is a current Board and Executive Committee member for IAB Tech Lab, and an active Board member for 212NYC and Sandy Hook Promise Media Advisory Board. Sheryl previously held Board positions for Makers, She Runs It, the NY Ad Club, Women in Communications, Inc., and IAB. She serves on the Rutgers Business School Advisory Board for Marketing and is helping RBS craft a digital marketing graduate program. She is an award-winning sales leader (Yahoo Accelerator Award, AOL Best Media Partner presented by Verizon, AOL Presidents Club, AWNY Crystal Award Winner). Sheryl is a member of Chief, an invitation only executive women’s networking organization.
Sheryl is a graduate of Syracuse University Newhouse School and lives in New Jersey and New York City. On the weekends, you can catch her on the pickleball court or riding around the Jersey Shore on her electric bike. Her daughter Sarah-Jaana lives in the Boston area with her husband Michael.
Cindy Gallop is a graduate of Somerville College, Oxford, whose background is 35 years in brand-building, marketing and advertising – she started up the US office of ad agency Bartle Bogle Hegarty in New York in 1998 and in 2003 was named Advertising Woman of the Year. She is the founder and CEO of IfWeRanTheWorld, co-action software launched in beta at TED 2010 and subsequently written up and taught as a Harvard Business School case study, which enables brands to implement the business model of the future – Shared Values + Shared Action = Shared Profit (financial and social). She is also the founder of MakeLoveNotPorn – ‘Pro-sex. Pro-porn. Pro-knowing the difference’ – a social sextech platform designed to promote good sexual behavior and good sexual values, which she launched at TED 2009, and for which she has raised $3million to build out mlnp.tv as ‘the Social Sex Revolution’. As a result of the funding challenges she has encountered, she is raising the world’s first and only sextech fund, AllTheSky Holdings. She acts as board advisor to a number of tech ventures and works as a personal brand/life/executive coach and a consultant on brand and business innovation for companies around the world, describing her consultancy approach as ‘I like to blow shit up. I am the Michael Bay of business.’ BusinessInsider named her one of 15 Most Important Marketing Strategy Thinkers Today, alongside Malcolm Gladwell and Seth Godin, and cited her as number 33 on their list of 100 Most Influential Tech Women On Twitter, and number one on their list of Top 30 People In Advertising To Follow On Twitter. Campaign named her number one on their list of Top 10 Trailblazers for both 2016 and 2017 and number two in 2018. She has a reputation as a highly compelling and inspirational speaker at conferences and events around the world on a variety of topics: her talks on the future of advertising and marketing have been tweeted as: ‘The most brilliant speech on the future of advertising ever – not the usual buzzword-laden bullshit’; ‘Watching @cindygallop slice and dice the ad industry status quo like a ginsu knife. #purewin’; and ‘There must be a DeLorean parked outside, because Cindy Gallop is from the FUTURE!’ InfluencerCon NYC introduced her as ‘Cindy Gallop is the truth Jack Nicholson told Tom Cruise he couldn’t handle.’ Together with Susan Credle of FCB and Margaret Johnson of Goodby, Cindy is one of three Campaign Review Committee chairs for the AdCouncil in the US, helping to make the work great. Cindy is an outspoken advocate of diversity and inclusion in advertising, tech and business – she was Jury President at CannesLions 2015 for the inaugural Glass Lion awards, proposed by Sheryl Sandberg to celebrate advertising that shatters gender stereotypes in advertising, and in 2017 was turned by digital agency R/GA into a chatbot for Equal Pay Day that helps women ask for a raise – search AskCindyGallop on Facebook and chat to CindyBot on Facebook Messenger. Cindy recently partnered with AARP on their DisruptAging initiative to challenge and change ageism. Cindy has published ‘Make Love Not Porn: Technology’s Hardcore Impact on Human Behavior’ as one of TED’s line of TEDBooks. You can follow her on Twitter @cindygallop.