Listen Up: What Matters Most to Audio Agency Leaders
May 13, 2021 / 1:15 - 1:35 PM EST
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Even in a year where consumer behavior was drastically altered with people no longer commuting and having less free time as they juggled work, family, and a global pandemic, podcast consumption still grew and with that, so did advertiser investment. Media buyers have recognized the opportunity to connect with these fast growing and highly engaged audiences for both branding and performance, tapping into the leaned in, intimate relationship podcast creators and hosts have with their listeners. In this session, we will hear from audio agency leaders how they are getting involved in the podcasting world, how they are proving to their clients that podcasting works (e.g. promo codes, vanity URLs, what role do the IAB Podcast Measurement Technical Guidelines play) and how can we work together to make the execution of podcast campaigns increasingly more streamlined and scalable.
As EVP, Managing Director of Local Video and Audio Investment for Amplifi US, the investment and innovation platform of dentsu, Jennifer Hungerbuhler oversees the investment strategy for local video and audio across all screen and devices for all clients within Dentsu’s Network. In this significant role, Jennifer manages over $1.5B in annual media spend and is charged with reinventing the supply side of media, innovating consistent and scalable buying and investment capabilities, and developing richer media owner partnerships, locally and globally. Jennifer has over 20 years of industry experience and has worked with clients across almost every vertical.
Jen Soch is the Executive Director, Specialty Channels (Audio & Local Video, DR, Publishing and AdvancedTV) at GroupM. She was most recently the Integrated Global Investment Lead at Mindshare overseeing the Facebook Business. In this role, she led all investment channels including Video, Audio, Programmatic, Image, Search, Social, and Digital. Jen was accountable for the Investment strategy, oversight, delivery, operations, and total buying. In this position, she was essential to the delivery of cohesive campaigns and ensured fluidity across all channels and tactics.
Prior, Jen was with FairShare where her focus was on driving strategy, analytics, operations, and investment for Domo as well as the EVP, Commercial at the Guardian where she ran the U.S. Commercial Operations focusing on effective delivery of advertising solutions. Jen has spent over two decades working for media agencies such as Ammarti Puris, Dentsu-Aegis, MEC, and MediaVest where she led planning, strategy, and investment activity for a range of client accounts. Jen spent over 10 years in the Advanced TV Space where she helped to define the Addressable and Digital Marketplaces (including OTT, VOD and Mobile). Jen attended Lehigh University and has an MDA from Fordham and she is a ski jumping, saxophone playing, proud mom.
As SVP, National Audio Practice Lead, Chris Yarusso oversees the national audio practice and investment across Publicis Groupe in the US. Focusing on a holistic buying approach that incorporates all facets of the audio ecosystem, Chris brings the best of Publicis’ offerings to bear for some 40+ clients across the network. Chris has been with the Publicis family for over a decade, having joined Spark Foundry in 2011 and rising through the ranks in various positions across strategy and investment prior to earning his current title at the helm of the organization’s audio practice. Chris additionally sits on the Media Rating Council’s Radio Committee.
Outside of work, Chris can most likely be found skiing in Breckenridge, Colorado, or in the kitchen testing out new recipes. He lives in Chicago and is the father of three teenagers.