Knowledge Center

Listen Up: What Matters Most to Audio Agency Leaders

May 13, 2021 / 1:15 - 1:35 PM EST


    Even in a year where consumer behavior was drastically altered with people no longer commuting and having less free time as they juggled work, family, and a global pandemic, podcast consumption still grew and with that, so did advertiser investment. Media buyers have recognized the opportunity to connect with these fast growing and highly engaged audiences for both branding and performance, tapping into the leaned in, intimate relationship podcast creators and hosts have with their listeners. In this session, we will hear from audio agency leaders how they are getting involved in the podcasting world, how they are proving to their clients that podcasting works (e.g. promo codes, vanity URLs, what role do the IAB Podcast Measurement Technical Guidelines play) and how can we work together to make the execution of podcast campaigns increasingly more streamlined and scalable.