‘IRL’ Becomes ‘IVL’: Why Virtual Consultations Are Overtaking Brick-and-Mortar Shopping
Nov 9, 2020 / 3:30 PM EST
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The trend towards “storeless” digitally-centric shopping has been wildly accelerated by COVID-19. Now, every part of the retail experience has been upended, from discovery through to transaction and post-sale. This discussion features brands who are innovating in real-time in order to connect with their communities and consumers in this new world order.
Amy Lanzi oversees Publicis Media’s Commerce Practice in North America. In this role, she is tasked with product and talent development for the region as well as accelerating and connecting commerce practitioners from across the global Publicis Media network.
During her time at Publicis Media, Lanzi has trained 200+ employees; identified and crafted commerce-focused partnerships with current Publicis Media partners such as Google, Facebook and Amazon; and secured new relationships with Commerce enablers such as Target Media Network (TMN) and Kroger.
Melanie Travis is the Founder and CEO of Andie, a global e-commerce brand disrupting the market for women’s swimwear. Melanie established her career at some of New York City’s most successful consumer technology companies: Foursquare, Kickstarter, and most recently Bark & Co. Melanie studied Comparative Literature at Haverford College and film directing at the California Institute of the Arts (MFA).