Jeffrey Bustos is the VP, MAD+Commerce (Measurement Addressability Data) at the IAB where he develops industry standards and guides for measurement and addressability solutions to enable revenue growth, efficiency, and scale with a focus in Retail Media Networks, Video / Advanced Television, and Privacy Enhancing Technology. Key projects include: Categorization & Definitions Buyers Guide for Retail Media, Data Clean Rooms and Privacy Preserving Solutions Research, and Attention & Engagement Metrics Standards. Previously Jeffrey worked at GroupM where he led Data & Audience Strategy for eCommerce clients, consulting them on cookieless solutions, audience strategy & activation, and data taxonomy & identity resolution for CDP and Data Clean Room activations.

Jason Manningham is CEO and Co-Founder of Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible. The company is owned by Charter Communications Inc., Comcast NBCUniversal, and Paramount. 

Jason is committed to Blockgraph’s mission of creating a better, safer, and more sustainable TV advertising ecosystem, where trusted partners collaborate to create and implement privacy-focused targeting and measurement solutions using Blockgraph’s Identity Operating System (IDoS).

Under Jason’s leadership, Blockgraph has expanded from an industry initiative incubated within Comcast Advertising to its launch as an independent, industry-owned technology company that is driving the TV marketplace forward. The company is focused on connecting and protecting data to facilitate audience-based targeting, measurement, and attribution.

Prior to his current role, Jason held a variety of strategy and operations positions at FreeWheel (a Comcast Company), AOL, and Viacom Media Networks. Before joining the media industry, Jason was a member of Accenture’s management consulting practice.

Jason holds a BBA from the Ross School of Business at the University of Michigan.