Knowledge Center

IAB Career Day: A Day in the Life of an Ad

May 20, 2021 / 1:00 - 2:00 PM EST

    Overview

    This sixty-minute virtual event provides students with an insider’s view into digital advertising.

    Discussion topics include:

    • The agency and brand relationship
    • Tech planning and buying tools
    • The relationship between ad-serving/supply-side platforms (SSPs) and publishers
    • Building and packaging audiences
    • Measurement, attribution, and analytics