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Knowledge Center

How Media Agencies Are Approaching YouTube & CTV in 2021

Jun 24, 2021 / 2:00 - 3:00 PM EST

    Overview

    Where are TV dollars going? A recent study conducted by Pixability looks at how agencies are shifting dollars away from traditional TV. Matt Duffy, CMO of Pixability presents the answers to these questions and more.

    Discussion topics include:

    • YouTube as a Connected TV Leader
    • How advertisers can find the right content for their brand on YouTube
    • Where agencies need managed service help vs. managing campaigns themselves

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