Knowledge Center
    This video is part of
    Video source


    Join Eric John, VP Media Center at IAB and Justin Evans, Global Head of Analytics & Insights at Samsung Ads as they discuss the existing power and wealth of data for marketers and advertisers and how its untapped potential propelled a new program to generate custom and unique audience segments within the Samsung ecosystem you can’t find anywhere else.

    About IAB THERE

    To keep our members informed and connected, we launched a daily half-hour live streaming talk show featuring IAB subject matter experts and industry notables covering the hot-button topics of the day. It’s a great way to stay on top of all the digital marketing and media current events.

    Listen to the series wherever you get your podcasts.