How Dave.com Diversified Paid Acquisition Beyond Facebook with TV Advertising
Nov 9, 2020 / 2:15 PM EST
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Dave Banking has over 100,000 users and is confident they will reach 1 million by year-end. Learn how they balanced linear and streaming TV to find new audiences, at scale, to expand their growth marketing efforts beyond social media platforms.
Jordan Gladstone is Director of Marketing at Dave. Dave’s mission is to advance America’s collective potential. Jordan grew Dave’s user base from 80,000 to 8+ Million at an industry-leading CAC. She leads the marketing team at Dave to execute on all growth and retention strategies. Her focus is building and scaling growth engines efficiently.
Philip Inghelbrecht is the CEO and Co-Founder of Tatari, a data & analytics company focused on buying and measuring ads across linear and streaming TV. Philip is also known as a co-founder of Shazam, one of the most widely-used music apps in the world.
Prior to Tatari, Philip was also a founding employee and former president of TrueCar (NSDQ:TRUE). In addition, he previously ran business development at Rockmelt (acquired by Yahoo) and led sports and entertainment partnerships for Google/YouTube. Philip is also an active investor and advisor.