Jeffrey Bustos is the VP, MAD+Commerce (Measurement Addressability Data) at the IAB where he develops industry standards and guides for measurement and addressability solutions to enable revenue growth, efficiency, and scale with a focus in Retail Media Networks, Video / Advanced Television, and Privacy Enhancing Technology. Key projects include: Categorization & Definitions Buyers Guide for Retail Media, Data Clean Rooms and Privacy Preserving Solutions Research, and Attention & Engagement Metrics Standards. Previously Jeffrey worked at GroupM where he led Data & Audience Strategy for eCommerce clients, consulting them on cookieless solutions, audience strategy & activation, and data taxonomy & identity resolution for CDP and Data Clean Room activations.

Daniella Harkins is SVP, commercial strategy and excellence at LiveRamp (NYSE: RAMP), the leading data connectivity platform, where she works cross-functionally to drive the structure and transformation of the commercial team toward the next evolution—empowering them to achieve max productivity. She specializes in building cross-functional relationships, simplifying a strategic vision into tangible results and ultimately boosting sales excellence. She oversees pipeline success, growth efficiency and customer health.

Harkins was an early member of LiveRamp and has been instrumental in the company’s growth within a highly competitive market. Formerly GM, strategic and media alliances for LiveRamp, she focused on strategic growth and partnerships with LiveRamp’s largest clients, leveraging the power of identity across the ecosystem. She built her career working with clients at the intersection of data, technology and creative and has since used those relationship experiences to influence how she organically, and structurally, provides commercial team support within her current day-to-day. Prior to joining LiveRamp, Harkins was VP, strategic solutions at Verve, where she built programmatic and data partnerships to power mobile solutions for Verve’s clients. She has also previously held numerous executive roles at Acxiom. Harkins has cultivated strong global relationships throughout her professional tenure.

A passionate industry voice, Harkins is a member of the All Raise Visionary Voices, a partner and frequent podcast guest of social good platform Givsly, and experienced speaker across various platforms—including New York Advertising Week. Her passion and curiosity have earned her recognition as Female Business Executive of the Year for Women in Business in 2017. She has been featured in esteemed industry publications including Business Insider, Beet.TV, MediaPost and ClickZ, among others.

Daniella holds a BA in French from Temple University and an MBA from St. John’s University Rome, and is fluent in French and Italian. She currently resides in Philadelphia with her Great Dane and two tiny dogs.