Zoe Soon has 10+ years of experience building products in technology-driven businesses with a heavy focus on mobile. Six years ago Zoe flew 21 hours from Sydney to NYC for a 30min coffee meeting which led to her first job in NYC. Since then she’s worked with three major New York based media companies, The New York Times, Condé Nast and Business Insider on projects ranging from location-based apps to paywalls. Zoe began her career as a user researcher and UX design consultant working with three of the top five banks in Australia. She was then hired to establish a user insights practice at Fairfax Media, a leading Australian news and media conglomerate. Here she led the user research for the flagship news apps which won Best Mobile News Product at the 2012 Australian Mobile Awards and went on to become product lead for the news sites. In this role she launched a content paywall and a unified user data system to diversify revenue and enable more targeted marketing.

Prior to joining the IAB Zoe was General Manager of apps and email at Business Insider where she was charged with defining the go-to market strategy for these platforms. In this role Zoe launched Insider Inc’s first OTT apps across Apple, Amazon Fire and Roku offering advertisers cross-platform video digital distribution and access to an audience that generates over 2 billion views each month.

Zoe has a Masters in Organizational Psychology and lives in New York. She enjoys burning pancakes, Cuban salsa dancing and talking to strangers in line.

Jason Yim is the founder & CEO of Trigger XR, which is the leading global XR agency that creates AR, VR and MR experiences that connect people to brands, sports, entertainment, e-commerce and metaverse experiences. From major marketing campaigns to powerful enterprise solutions, Trigger XR’s work combines premiere content with the latest XR technology, blending physical and digital worlds in innovative yet measurable ways. As one of the first movers in the industry, Jason has over 13 years of XR experience and has creatively led over 275,000 hours of development, notably as a showcase developer for Google and Amazon, as a preferred partner for Snap, Meta, Niantic, Qualcomm and for Verizon’s 5G Innovation team.Jason’s recent high-profile work demonstrates the wide spectrum of use cases for XR, including entertainment (Spider-Man, Toy Story, Star Wars), gaming (Molson Coors, Fox TV, PGA Jr.), retail (LEGO, Nestlé, Adidas, TikTok), sports (NHL, The PGA Tour, The NBA), and enterprise (AT&T, Verizon, Honda).Jason is a world-recognized XR speaker with talks at major industry conferences including AWE, CES, SXSW, TedX and Augmented World Expo. Jason has 5 assigned Patents in AR/XR, was named to “Next Reality’s “30 People to Watch in Augmented Reality, sits on the IAB AR Board, and leads Trigger XR’s relationship as the first agency to develop AR experiences for the Global XR Content Telco Alliance.

Niko Chauls is Head of XR Product Partnerships at Verizon responsible for innovation at the nexus of XR and 5G. His team builds new products and services that span both consumers and businesses. At the USA Today Network he led their Emerging Technology team, which focused on experiential journalism through virtual and augmented reality in partnership with Google, Oculus, HTC and Samsung. Prior to that he ran MSN and Bing Video at Microsoft, managing media partnerships as well as original content productions. Niko currently serves as the Chair of the Technical Steering Committee for the Volumetric Format Association (VFA). He is also passionate about advancing the art and craft of storytelling, cooking with an attitude and oh-so-smooth rye whiskey.