Zoe Soon has 10+ years of experience building products in technology-driven businesses with a heavy focus on mobile. Six years ago Zoe flew 21 hours from Sydney to NYC for a 30min coffee meeting which led to her first job in NYC. Since then she’s worked with three major New York based media companies, The New York Times, Condé Nast and Business Insider on projects ranging from location-based apps to paywalls. Zoe began her career as a user researcher and UX design consultant working with three of the top five banks in Australia. She was then hired to establish a user insights practice at Fairfax Media, a leading Australian news and media conglomerate. Here she led the user research for the flagship news apps which won Best Mobile News Product at the 2012 Australian Mobile Awards and went on to become product lead for the news sites. In this role she launched a content paywall and a unified user data system to diversify revenue and enable more targeted marketing.

Prior to joining the IAB Zoe was General Manager of apps and email at Business Insider where she was charged with defining the go-to market strategy for these platforms. In this role Zoe launched Insider Inc’s first OTT apps across Apple, Amazon Fire and Roku offering advertisers cross-platform video digital distribution and access to an audience that generates over 2 billion views each month.

Zoe has a Masters in Organizational Psychology and lives in New York. She enjoys burning pancakes, Cuban salsa dancing and talking to strangers in line.

Nada Stirratt is VP, Americas at Facebook where she leads marketing partnerships with the largest brands and agencies across the Americas & LATAM. Her team supports all of Facebook’s offerings including Instagram, Messenger, WhatsApp, and Marketplace.

Prior to Facebook, Nada was CEO of Verve Mobile, a venture-backed global, location-based mobile technology platform. Nada joined Verve from Acxiom, where she served as the company’s first CRO leading a global team responsible for the company’s revenue, operations and analytics practices.

Nada has also held executive positions at News Corp, Viacom, and AOL.

Nada currently serves as a director on the boards of BlueStar Families, a 501C3 that supports US military families during the difficult time of deployment, and the Interactive Advertising Bureau. She has been named to CableWorld’s Most Powerful Women, Business Insider’s Most Powerful Women in Mobile, and was awarded the Ad:Tech Industry Achievement Award.