Knowledge Center

Driving Brand Responsibility Throughout the Media Planning Process

Nov 10, 2020 / 2:55 PM EST
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    Overview

    During the unprecedented events of 2020, the concept of “brand responsibility” has become more important than ever before. During this conversation, key marketing and agency leaders will be sharing what brand responsibility means to them, how they are building that accountability into their media plans and activations, and how they are measuring success.