Driving Brand Responsibility Throughout the Media Planning Process
Nov 10, 2020 / 2:55 PM EST
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During the unprecedented events of 2020, the concept of “brand responsibility” has become more important than ever before. During this conversation, key marketing and agency leaders will be sharing what brand responsibility means to them, how they are building that accountability into their media plans and activations, and how they are measuring success.
Michael Clark is the Head of Multicultural Sales and Business Development at G/O Media. He is a digital native who has held business development and sales management positions with The Root, Entertainment Studios, Univision, Mediaspike, Washington Post Digital, Interactive One/Radio One, and Johnson Publishing Co. Michael has partnered with several key brands such as Ford, HBO, JPMorgan Chase Prudential, Starbucks, Target and Toyota to create ROI-driven, multi-platform solutions. He got his start in advertising in New York as a media planner on the General Motors, House of Seagrams and United States Army accounts at Chisholm-Mingo Group, a leading multicultural advertising agency.
Michael resides in NYC with his wife and son.
Sheryl Goldstein is the Executive Vice President, Chief Industry Growth Officer at the IAB (Interactive Advertising Bureau). In her role, she oversees engaging the IAB’s 650+ members across all of the IAB’s vast initiatives, activities and thought leadership programs. Under Sheryl’s watch are the Member Engagement, Centers of Excellence, Research and L&D teams. She also spearheads talent development, diversity, equity and inclusion initiatives and runs the IAB CRO Council.
Sheryl Goldstein is a “net vet” with over 20 years of driving meaningful revenue growth through consultative selling in the dynamic digital landscape (Yahoo, AOL, About.com). She is adept at building successful teams, developing go-to-market strategies and gaining consensus across key stakeholders. Her background includes a wide variety of digital media platforms and technologies and numerous leadership roles.
In addition to her experience as a sales leader, Sheryl brings years of talent development and training to her role and is committed to making the digital media landscape a great industry for diverse talent to thrive and have a long and exciting career.
Sheryl is a current board member for 212NYC, Makers and was a past Board member of She Runs It. She serves on the Rutgers Business School Advisory Board for Marketing and is helping RBS craft a digital marketing graduate program. In addition, she has served on Boards and Committees for the NY Ad Club, Women in Communications, Inc. and the IAB and is a member of Chief. She is an award-winning sales leader (Yahoo Accelerator Award, AOL Best Media Partner presented by Verizon, AOL Presidents Club, AWNY Crystal Award Winner).
Sheryl is a graduate of Syracuse University Newhouse School and lives in New Jersey with her partner Cindy and dogs Pancho and Camden. On the weekends, you can catch her on the pickleball court or riding around the Jersey Shore on her new electric bike. Her daughter Sarah-Jaana lives in the Boston area with her husband Michael.
Bernadette Knight is the category lead for white spirits at Campari America, overseeing the brand strategy for a portfolio that includes SKYY Vodka, Espolon Tequila, Montelobos Mezcal and Bulldog Gin. Bernadette’s focus is building powerful, category leading brands that deeply connect with consumers. Prior to joining Campari Group, Bernadette worked for Shawn ‘Jay-Z’ Carter as the Global CMO at Champagne Armand de Brignac, where she created and led the new marketing division that helped shepherd the brand to becoming an icon in the champagne category. During her tenure, Champagne Armand de Brignac was awarded ‘fastest riser’ status on the Drinks International World’s Most Admired Champagne Brands list. Bernadette has deep experience in luxury brand building and held a variety of marketing leadership roles with LVMH across two continents, leading powerhouse brands such as Veuve Clicquot Champagne, Hennessy Cognac, Krug & Ruinart Champagnes and the Estates & Wines portfolio. Bernadette was named on Luxury Daily’s ‘Luxury Women to Watch’ list in 2018.
As Partner and Associate Director on Invention+ (Mindshare’s division dedicated to media innovation), Rachel leads digital innovation for CHANEL, BlackRock, Lufthansa, PANDORA Jewelry, and other brands across North America. She’s constantly leveraging new ways for brands to reach consumers, be it through AI, AR, VR, audio, voice technology, and more. As part of that, she serves as the agency’s internal Audio Innovation Lead, bringing new audio ideas and strategies to teams.
Rachel is also a fierce advocate for LGBTQ and gender equality. She’s one of the leaders for The Collective, an agency taskforce and cultural imperative that works to drive a diverse, intersectional workplace and bring those same principles to clients’ media plans.
A respected industry thought leader, Rachel’s insights have been featured in publications such as Adweek, Campaign, Mobile Marketer, and Luxury Daily. Her work has been honored at the Mobile Marketing Association’s SMARTIES, the OMMA Awards, the FCS Portfolio Awards, and more. Rachel was recently named one of The Drum’s “50 Under 30” for her creativity in media, and was previously awarded the 2016 Cynopsis Rising Star Award for her standout industry contributions. She also sits on the IAB Audio Council.
Rachel is a graduate of Arizona State University, Barrett Honors College with bachelor’s degrees in French and Marketing, magna cum laude.