Knowledge Center

Data, Consent, and the Customer Value Exchange

Jul 13, 2022 / 2:00 - 2:30 PM EST

    Overview

    In today’s session, titled “Data, Consent, and the Customer Value Exchange”, Angelina Eng, Vice President, Measurement & Attribution at IAB and Kevin Whitcher, Vice President, Enterprise Apps at DISQO, discuss consent, identity, and how marketers can evolve beyond third party cookies and build a trusted value exchange with consumers.

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