Culture-First Commerce
Nov 10, 2020 / 3:35 PM EST
Related Videos
Today’s consumer wants to put their purchasing power to use supporting brands that match their values. And sourcing these brands shouldn’t require a literal treasure hunt, which is why Chana Ewing launched GEENIE, a curated beauty marketplace that enables consumers to discover, shop and share brands they believe in. In this fireside chat Chana sits down with DFlash CEO Laura Mignott to tell the GEENIE story, and share her POV on what it means to be a culture-first brand.
Chana Ginelle Ewing is cultural entrepreneur, marketer, and author working across film, books, retail and tech. Chana is the founder/ceo of GEENIE, a curated beauty marketplace that mirrors your beliefs. She is the author of the bestselling book, An ABC of Equality (with illustration by Paulina Morgan; published by Quarto, 2019), introducing identity and social justice concepts to children. Chana believes that identity is a lever to pull to unlock human potential and entrepreneurship is an opportunity to make dents that move culture forward.
Laura Mignott is a network weaver, global showrunner, and mountain mover known in her industry and beyond for her knack for bringing talented people together. She is the CEO of DFlash, a New York-based experience communications agency that designs global events that make people feel welcome. “The Oprah that you know,” as Laura has been called, is the creator/host of the Reset Podcast, in which she interviews game-changers in the world of business. In order to share practical networking skills she’s honed over the years, Laura is also the creator of the online course One Degree of Connection, where she helps people to discover their passions and their “X factor.” The #BossLady, as she’s affectionately known, sits on multiple boards and leadership committees, including the C19 Coalition, Black Women Talk Tech, and more.
Thanks to Laura’s creative storytelling, strategic mindset, and relentless hustle, DFlash has created and executed everything from pop-ups and private dinners to multi-day global events for Fortune 500 brands like Netflix, Amazon, Samsung, Bose, and many more — and has also opened up new spaces for startups and talent that are often overlooked. Laura has been featured in AdWeek, AdAge, Essence, Forbes, Huff Post, Thrive Global, USA Today, and Black Enterprise, among others, and has made TV appearances as a marketing/branding expert. She is a regular guest lecturer at various universities, including NYU and Baruch. Laura holds a BA from NYU and MBA from Keller Graduate School of Management. She lives in NYC, believes in hard work and good karma, and is always on the hunt for the next great Netflix show to binge.