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    For brands, it is more critical than ever to go beyond making the occasional donation or invest in one-off initiatives. With the vast majority of consumers saying that purpose is important to them, it’s time for brands to make it part of their mission, align with the values of their audience and join efforts to create a better future, together. Join Sheryl Goldstein, EVP Member Engagement and Development at IAB, and Jordan Hagan, Brand Strategist, and Pragya Borar, Senior Brand Strategist at TikTok, as they discuss TikTok’s efforts to shine a light on key issues, create a positive societal impact, and empower their community to voice their truth and build a culture of change.

    About IAB THERE

    To keep our members informed and connected, we launched a daily half-hour live streaming talk show featuring IAB subject matter experts and industry notables covering the hot-button topics of the day. It’s a great way to stay on top of all the digital marketing and media current events.

    Listen to the series wherever you get your podcasts.