Creative Disruption War Stories: From Surviving to Thriving
Nov 11, 2020 / 3:20 PM EST
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It takes intestinal fortitude for a company to disrupt itself before two people in a garage do it. Apple did it when the iPhone swallowed the iPod. Netflix did it when it killed DVD rentals with streaming. But how do you know when you’re taking a bold step versus sacrificing a profitable revenue stream while chasing rainbows? In this session, you’ll get practical advice from companies that have successfully embraced change, and how they used data to do it. Then you’ll be able to go build your own disruption playbook.
Kerel Cooper is President of Advertising at Group Black where he leads Group Black’s revenue operations, strategic planning and insights teams. Cooper is an award-winning executive with 20+ years of digital media experience building Advertising Operations, Account Management, and Marketing teams. Before joining Group Black, Kerel was the Chief Marketing Officer at LiveIntent, where he led teams that managed campaigns for key publishers and advertisers, and teams that helped the company better understand the customer’s journey. He is the co-founder and co-host of Minority Report Podcast which highlights people of color, women & LGBTQ+ leaders within business, media, and technology.
He has been widely recognized for his leadership and innovation. Kerel was included in Crain’s New York Business Notable Black Leaders and Executives 2021 list. He is the recipient of the 2021 AdWeek Readers’ Choice best of tech diversity advocate of the year award, the 2021 Diversity Advocate of the Year award by Campaign Tech Awards and 2021 Award of Excellence by the Academy of Interactive & Visual Arts.
A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.
Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)
Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.
Jen is a master of creative problem solving. She creates and fine-tunes data-forward solutions that deliver success for her clients by focusing on both executional precision and the corresponding strategic impact. From full marketing transformation to measurement systems to bespoke ROI solutions, her ability to approach problems from multiple angles has shaped results-winning strategies for clients across finance, entertainment, retail, home appliances, and much more. An 11-year Digitas veteran, Jen previously held positions at Tribune Interactive and Booz Allen Hamilton. She holds a BS in Engineering from the University of Colorado and an MBA in Marketing Strategy from Georgetown University.