Knowledge Center

Context + Creative: The New Power Couple of Digital Advertising

Nov 11, 2020 / 2:45 PM EST
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    Overview

    When advertisers target context, they do so based on the site, content and audience that aligns best with their brand. Marketers leverage keyword targeting, topic targeting and audience insights to deliver relevant ads to users. In this session, we’ll hear how contextual targeting and creative work best together to deliver quality users and drives efficiencies, as we prepare for a world without cookies and identifiers.