Context + Creative: The New Power Couple of Digital Advertising
Nov 11, 2020 / 2:45 PM EST
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When advertisers target context, they do so based on the site, content and audience that aligns best with their brand. Marketers leverage keyword targeting, topic targeting and audience insights to deliver relevant ads to users. In this session, we’ll hear how contextual targeting and creative work best together to deliver quality users and drives efficiencies, as we prepare for a world without cookies and identifiers.
Rahil Berani currently runs the programmatic practice for Digitas NA in the NY/ATL Region, primarily handling tech b2b, sports apparel, and consumer health brands. Rahil is responsible for putting together digital strategy for programmatic execution, as well as bringing emerging opportunities for clients. Prior to joining Digitas 2.5 years ago, Rahil worked on the publisher side, working on pricing and inventory, yield, and helping build programmatic practices for publishers such as Viacom Digital, Mashable, and Nucleus Marketing.
A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.
Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)
Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.