Full-funnel or Consumer Journey Advertising is the new mantra in the media world. But just because publishers claim that they can reach your audience across different stages of the purchase journey within their captive environment doesn’t necessarily mean that this approach to media planning and activation will pass muster for media scale, insights, and accountability. Join Angelina Eng, Vice President, Measurement & Attribution at IAB and Seraj Bharwani, Chief Strategy Officer at AcuityAds, as they discuss advertiser expectations for discovery, testing and insight generation that make journey advertising a worthwhile investment for brands.
Seraj is the Chief Strategy Officer at AcuityAds, a leading journey automation platform for omnichannel digital advertising. Seraj previously co-founded Digitas, a global digital advertising agency and Visible Measures, a third-party digital video measurement company. Over the past 25 years, Seraj has done extensive research on viewership trends across digital platforms and is an authority on consumer trends and insights guiding the future of consumer marketing.
A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.
Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)
Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.
