Consumer Journey Advertising Needs a Reality Check
Jun 2, 2022 / 2:00 - 2:30 PM EST
Full-funnel or Consumer Journey Advertising is the new mantra in the media world. But just because publishers claim that they can reach your audience across different stages of the purchase journey within their captive environment doesn’t necessarily mean that this approach to media planning and activation will pass muster for media scale, insights, and accountability. Join Angelina Eng, Vice President, Measurement & Attribution at IAB and Seraj Bharwani, Chief Strategy Officer at AcuityAds, as they discuss advertiser expectations for discovery, testing and insight generation that make journey advertising a worthwhile investment for brands.