Trace Cohen is Co-founder, Head of Strategy of B R A I V E, a company focused on building brand-first, human-centric AI experiences. Since joining Wired Magazine in 1993, in its start-up phase, Trace has been at the forefront of emergent technology from web to mobile to Social Media, and now AI. She led creative for Levi’s® first branded content website in 1995 and was awarded the One Show’s first Interactive Gold Pencil that year, most recently she co-developed an ingredient-centric AI Knowledge Base for the clean beauty industry. Trace’s 30-year career in the marketing industry has remained committed to the digital space: she led Social Media strategy at Razorfish, Digital Strategy at Publicis, Global Digital Marketing for Blackberry, Digital Brand Strategy for Venables Bell, and more. Through a lens of purpose, community and content, she has built breakthrough customer experiences for such brands as Cisco, T-Mobile, Audi and eBay, to name a few.

Steve has been a thought leader and expert practitioner in planning, executing and measuring digital media campaigns. After selling his digital media agency in 2010, Steve launched Encore Metrics to pioneer a new category for multi-touch attribution and advanced analytics. Encore was acquired by Flashtalking in 2015 and now provides industry-leading, data-driven insights to brands and agencies around the globe. In his current role, Steve oversees Flashtalking’s data and analytics products, sales, marketing and customer success. He plays an active industry leadership role, serving as Co-Chair of IAB’s Measurement & Attribution Committee and a member of the IAB Diversity Leadership Committee. Steve previously worked in software, finance and consulting after earning an MBA from Harvard.

Robert, an IBM Design Principal and Head of AI Ad Product Design Watson Advertising, has spent his career developing strategies, campaigns, interactive, and AI/ML-powered solutions while driving innovation and success with a hands-on, research-focused, everything-is-possible approach. Recently he’s been guiding the team, bringing IBM Watson to consumers at scale with Watson Ads and Advertising Accelerator with Watson. He’s always searching for new problems to solve with design, data, and a little sweat and ingenuity.

With over seventeen years of experience managing digital advertising campaigns, Orchid Richardson is the Senior Vice President of Digital at Blavity Inc., where she leads the growth of Blavity360º’s Black and multicultural publisher network, increasing revenue for all its members. Her experience as an expert data solution architect and integrator has allowed her to lead initiatives within many prominent media companies, entertainment networks, and publications during her career. Orchid has worked for several other media companies, including BET Networks, Hearst Magazines Digital Media, and 33Across, Inc. At the IAB, Orchid served as the Senior Vice President of IAB’s Programmatic and Data Center (PDC), where she defined the strategic vision and executed the PDC Board of Directors’ agenda. Orchid also established industry-wide standards and business guidelines for the responsible use of data that enabled relevant, personalized, and privacy-compliant consumer experiences. Orchid led industry-wide training on The Data Centric-Organization, providing direction on how to break down a matrix organization through four key areas – people, partnerships, processes, and platforms.

Orchid is actively involved in advertising, having held leadership roles in key industry trade organizations, including Coalition for Innovative Media Measurement and Black MAKERS. Additionally, she is an active member of Alpha Kappa Alpha Sorority, Inc. She is Vice President of the Metro-Manhattan (NY) Chapter of The Links, Incorporated, and the Westchester Chapter of Jack & Jill of America. Orchid also serves as a board member and fundraising chair of the Ujamaa Community Development Corporation, which has built over $100 million in affordable housing in Westchester County, New York. She is passionate about giving back and helping to unite the community.