Jeffrey Bustos is the VP, MAD+Commerce (Measurement Addressability Data) at the IAB where he develops industry standards and guides for measurement and addressability solutions to enable revenue growth, efficiency, and scale with a focus in Retail Media Networks, Video / Advanced Television, and Privacy Enhancing Technology. Key projects include: Categorization & Definitions Buyers Guide for Retail Media, Data Clean Rooms and Privacy Preserving Solutions Research, and Attention & Engagement Metrics Standards. Previously Jeffrey worked at GroupM where he led Data & Audience Strategy for eCommerce clients, consulting them on cookieless solutions, audience strategy & activation, and data taxonomy & identity resolution for CDP and Data Clean Room activations.

Ram Padmanabhan has 20+ years of experience in marketing analytics and insights, across multiple industries including retail, finance, CPG, pharma, and eCommerce. He joined Havas Media in August 2021 to lead North America Decision Sciences. Prior to this, he was Managing Partner, Business Science & Analytics at MediaCom. He has also worked at Avon Products, Inc., and at MMA (now Ipsos MMA).

Ram has hands-on experience with marketing mix models, matched market tests, market structure analysis, incentive development and evaluation, brand health tracking and pricing studies for Fortune 500 companies. He has an MBA from the NYU Stern School of Business, a master’s degree in Marketing Communications from Mudra Institute of Communications, Ahmedabad in India, and a bachelor’s in engineering from Birla Institute of Technology & Science, Pilani, India. He has guest-lectured at NYU, Columbia University, and the Stevens Institute of Technology.