It was just over 27 years ago that someone clicked on the very first digital ad and opened the door to an era of opportunity, innovation and prosperity that was unimaginable at the time. Today, over 4.5 billion people are online, and the ad-supported internet has transformed every aspect of people’s lives. But to continue one of the great success stories of our time requires rebuilding consumers’ trust in the internet, and that will require an evolution in advertising. To secure the next 30 years, we need an ad-supported internet that’s safer for people, successful for publishers, and stronger for advertisers’ businesses. Join Allan Thygesen, Google’s President of the Americas and Global Partners, for a presentation on the future of the ad-supported internet, followed by a fireside chat where Allan and Mark Read, Chief Executive Officer of WPP, will discuss the challenges, opportunities and responsibilities of the internet’s future.
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