While data is key to developing the personalized experiences consumers are seeking, learning how to build trust, quality addressability and unification between sales, marketing and service will also be critical for marketers’ success. How do we get there? And how will the programmatic landscape change? By embracing first party data solutions such as seller-defined audiences, identity resolutions, customer demand platforms (CDPs), retail media networks and other solutions, marketers and publishers can create stronger connections with consumers. Hear from thought leaders on how they are changing strategy, leveraging their own first party data, and creating value-based relationships that are respectful to their consumers.