According to IAB’s Podcast Ad Revenue study, the use of dynamic ad insertion (DAI) which enables advertisers to serve the right ad to the right listener comprised 67% of all podcast ad revenue in 2020 (up from 48% the prior year). This showcases the need for marketers to enable quick messaging agility. The use of technology doesn’t end there – marketers are increasingly leaning into programmatic buying to enable data-driven (and local) decisioning, leveraging brand safety tools to ensure their ad runs in the right content and context, and are using technology to quickly collect performance data that enables marketers to do real time optimization. We will hear from experts from across the industry share how they are leveraging technology to move the needle in their business, what challenges exist today, and what their expectations are for the future.
